Salesforce Exam Marketing Cloud Advanced Cross Channel Topic 2 Question 10 Discussion

Actual exam question for Salesforce's Marketing Cloud Advanced Cross Channel exam

Question #: 10
Topic #: 2

[All Marketing Cloud Advanced Cross Channel Questions]

How dots social studio unify anonymous and known identities?

ADeterministic matching

ADeterministic matching: This method relies on definite identifiers (such as email addresses or phone numbers) to merge anonymous user data with known customer profiles, ensuring that interactions across different platforms and sessions are linked to the correct individual.

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Social Studio unifies anonymous and known identities through:

by Felix at Jul 02, 2024, 01:29 AM

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Verona

7 months ago

I bet the folks at the NSA are just loving this 'deterministic matching' thing. Definitely not suspicious at all.

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Kenneth

6 months ago

I'm sure they have ways to make sure it's pretty spot on.

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Frederica

6 months ago

I wonder how accurate this deterministic matching really is.

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Annelle

6 months ago

I know, it's like they know everything about us.

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Arleen

6 months ago

Yeah, it's kind of creepy how they can link everything together like that.

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Maryann

7 months ago

Deterministic matching, huh? I guess that's one way to make sure there's no such thing as online privacy anymore.

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Zoila

7 months ago

This method is great for companies that want to track your every move and sell your data to the highest bidder. What could possibly go wrong?

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Naomi

7 months ago

Probabilistic matching is based on statistical algorithms, which may not always guarantee accurate results like deterministic matching does.

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Alana

7 months ago

Deterministic matching? Sounds like a fancy way of saying 'we stalk your online activity and tie it all back to you'.

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Gail

6 months ago

So, they use things like email addresses or phone numbers to piece together your online presence and create a complete profile.

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Emily

6 months ago

It's like they're detectives tracking your every move online to make sure they know who you are.

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Melina

6 months ago

Yeah, deterministic matching is basically connecting the dots between your online actions and your identity.

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Gracia

6 months ago

Basically, they track your online behavior and tie it back to your identity for a seamless experience.

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Marica

6 months ago

It's all about linking your anonymous data to your known profile using specific identifiers.

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Kanisha

6 months ago

Yeah, deterministic matching is like connecting the dots of your online presence.

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Joanna

7 months ago

But what about probabilistic matching? Isn't that another method to unify identities in social studio?

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Paris

8 months ago

I agree, deterministic matching ensures accurate data linkage for a seamless customer experience.

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Naomi

8 months ago

Deterministic matching sounds like a reliable way to connect anonymous and known identities.

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