Salesforce Exam Marketing Cloud Advanced Cross Channel Topic 1 Question 21 Discussion

Actual exam question for Salesforce's Marketing Cloud Advanced Cross Channel exam

Question #: 21
Topic #: 1

[All Marketing Cloud Advanced Cross Channel Questions]

What three statements are true regao1krc; Einstein Engagement Frequency (EEF)?

Choose 3 answers

AEEF analyzes 360 days of historical data to determine the right frequency of communication.

BEEF frequency analyzes 180 days of historical data to determine the right frequency of communication.

CEEF helps marketers determine the data number of emails to send to individual subscribers of an organization, reducing the unsubscribes that result from email fatigue.

DEEF uses only commercial send data. Transactional sends are not considered in modeling.

ESalesforce trains each customer's model using only that customer's data.

Show Suggested Answer

Suggested Answer: A, C, E

by Vernell at Jan 14, 2025, 05:24 PM

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Devorah

2 days ago

Okay, let's see... A and B can't both be true, so I'll go with B, C, and E. Although I have to say, I'm a bit concerned about the 'reducing unsubscribes' part. Isn't that just a fancy way of saying 'spamming people'?

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Edgar

10 days ago

Wait, they're asking about my Engagement Frequency? I thought I was just famous for my groundbreaking theories in physics. I guess even geniuses have to deal with email marketing these days.

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