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Salesforce Exam Marketing Cloud Account Engagement Specialist Topic 9 Question 8 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Specialist exam
Question #: 8
Topic #: 9
[All Marketing Cloud Account Engagement Specialist Questions]

A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.

What feature Is needed for this model?

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Suggested Answer: D

A lead qualification model based on implicit prospect interest and explicit information provided by prospects requires the feature of Marketing Cloud Account Engagement Score and Grade. The score is a numerical value that measures the implicit interest of a prospect based on their engagement with marketing activities, such as opening emails, clicking links, and visiting landing pages. The grade is a letter value that measures the explicit fit of a prospect based on the information they provide, such as industry, company size, and job title.By combining the score and grade, marketers can segment and prioritize their prospects more effectively3. Reference:3: Scoring and Grading Prospects


by Marjory at Dec 08, 2023, 07:49 PM

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