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Salesforce Exam Marketing Cloud Account Engagement Specialist Topic 6 Question 13 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Specialist exam
Question #: 13
Topic #: 6
[All Marketing Cloud Account Engagement Specialist Questions]

A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.

What Is the recommended way to accomplish this?

Show Suggested Answer Hide Answer
Suggested Answer: B

The recommended way to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF is to upload the whitepaper PDF as a content file and link to it in the body of the email. A content file is a type of file that can be uploaded and stored in the Content Builder, which is a tool that allows marketers to create and manage content assets. A content file can be linked to in the body of an email, which allows prospects to access the file by clicking the link. By linking to a content file, marketers can also track who opens the PDF, as the link will generate a tracking code that records the open activity. Uploading the whitepaper PDF as a content block, attaching it to the email, or embedding it in the email are not recommended ways to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF, as they either do not allow linking, do not allow tracking, or do not display properly. Reference: : Content Files


by Golda at Mar 20, 2024, 02:31 PM

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Cherelle
8 months ago
I'm just here for the whitepaper, man. As long as I can read it, I don't really care how you deliver it. Just make it happen!
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Harrison
8 months ago
Yeah, as long as I can read the whitepaper, I'm happy with that.
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Keshia
8 months ago
I agree, that way we can track who opens the PDF easily.
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Vi
8 months ago
I think option B is the way to go. Linking to the PDF in the email body is simple.
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Millie
8 months ago
I see the point. But in my opinion, uploading the whitepaper PDF as a content file and linking to it gives more flexibility.
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Clarinda
9 months ago
I have to go with Yolande on this one, attaching the PDF as a content block makes more sense for tracking opens.
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Agustin
9 months ago
I disagree, I believe it is better to upload the whitepaper PDF as a content file and link to it in the body of the email.
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Elfrieda
9 months ago
Option A is a total classic. Who doesn't love a good old-fashioned content block attachment? It's the email equivalent of a mixtape.
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Brandon
8 months ago
I think option D might work too, linking to the content block in the email.
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Kanisha
8 months ago
I agree, option A is the way to go. It's simple and effective.
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Karrie
8 months ago
B: Yeah, content block attachments are always a safe bet.
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Ilda
8 months ago
I prefer option A too. It's simple and effective for sending out the whitepaper.
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Marion
8 months ago
Yeah, I agree. It's a classic choice for tracking who opens the PDF.
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Salome
8 months ago
A: I agree, option A is the way to go.
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Nobuko
9 months ago
I think option A is the way to go. It's like sending a mixtape!
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Yolande
9 months ago
I think the best way is to upload the whitepaper PDF as a content block and attach it to the email.
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Francine
9 months ago
I think Candidate 2 has a point. Linking to the PDF in the email body may provide better user experience and tracking.
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Carin
9 months ago
I agree with Candidate 1. Attaching the whitepaper PDF as a content block would track who opens it more effectively.
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Stephaine
9 months ago
Hmm, I'm leaning towards D. Embedding the PDF as a content block and linking to it seems like a clever way to keep things tidy in the email body.
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Justine
9 months ago
I'd go with C. Attaching the PDF to the email is the most straightforward approach, and it ensures the recipient can easily access the whitepaper.
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Lavera
9 months ago
Option B is the way to go! Linking the PDF in the email body is the best way to track opens and clicks.
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Renato
8 months ago
Great, let's go with option B for sending out the whitepaper.
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Loren
8 months ago
I've used this method before and it's been very effective in tracking reader engagement.
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Oretha
8 months ago
It's also a good way to drive traffic back to our website.
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Meaghan
8 months ago
Yes, linking the PDF ensures that we can monitor who is interested in the content.
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Jerry
8 months ago
I think attaching the PDF directly to the email might make it too heavy.
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Ena
8 months ago
I agree, it's important to track engagement with the whitepaper.
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Sharika
9 months ago
I agree, linking the PDF in the email body is the way to go for sure.
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Elly
9 months ago
Option B is the way to go! Linking the PDF in the email body is the best way to track opens and clicks.
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Dorcas
9 months ago
Option B is definitely the best choice. It makes tracking so much easier.
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Valentine
10 months ago
I disagree. I believe it's better to upload the whitepaper PDF as a content file and link to it in the body of the email.
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Tommy
10 months ago
I think the recommended way is to upload the whitepaper PDF as a content block and attach it to the email.
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