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Salesforce Exam Marketing Cloud Account Engagement Specialist Topic 3 Question 15 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Specialist exam
Question #: 15
Topic #: 3
[All Marketing Cloud Account Engagement Specialist Questions]

A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.

What Is the recommended way to accomplish this?

Show Suggested Answer Hide Answer
Suggested Answer: B

The recommended way to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF is to upload the whitepaper PDF as a content file and link to it in the body of the email. A content file is a type of file that can be uploaded and stored in the Content Builder, which is a tool that allows marketers to create and manage content assets. A content file can be linked to in the body of an email, which allows prospects to access the file by clicking the link. By linking to a content file, marketers can also track who opens the PDF, as the link will generate a tracking code that records the open activity. Uploading the whitepaper PDF as a content block, attaching it to the email, or embedding it in the email are not recommended ways to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF, as they either do not allow linking, do not allow tracking, or do not display properly. Reference: : Content Files


by Holley at Apr 20, 2024, 07:59 PM

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Emiko
7 months ago
But don't we need to track opens? So actually, linking seems more reliable.
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Bette
7 months ago
Isn't attaching the file better for ensuring they get it? Like option C?
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Kimbery
7 months ago
Or maybe option B. Linking to it in the body should allow tracking.
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Vallie
8 months ago
You know what they say, 'The link is mightier than the attachment.' Option B gets my vote. Simple and trackable, just the way I like it.
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Darell
7 months ago
I prefer option B as well. It's simple and effective for tracking engagement.
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Lisbeth
7 months ago
I think option A might be better, attaching the PDF as a content block seems more professional.
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Corrie
7 months ago
I agree, option B is the way to go. Easy to track who opens the PDF.
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Latonia
8 months ago
Ah, the age-old dilemma of email attachments vs. links. Option B is the clear winner here. Who needs another PDF clogging up their inbox?
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Mariann
7 months ago
Links are definitely the way to go for tracking opens.
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Leonora
7 months ago
I agree, nobody wants more attachments in their inbox.
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Rosalyn
7 months ago
Links are definitely the way to go for tracking opens.
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Bulah
7 months ago
I agree, nobody wants more attachments in their inbox.
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Emeline
8 months ago
I agree with Aretha. Option B is the way to go. Attaching the file can make the email too large and impact deliverability.
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Salena
7 months ago
Yeah, attaching the file can cause issues. B is definitely the way to go.
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Shoshana
7 months ago
I think B is the best option too. It's more efficient.
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Aretha
8 months ago
Option B seems the most logical choice. Linking to the file in the email body allows for tracking while keeping the email size manageable.
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Tula
7 months ago
Option B seems the most logical choice. Linking to the file in the email body allows for tracking while keeping the email size manageable.
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Kaitlyn
7 months ago
B) Upload the whitepaper PDF as a content file and link to it in the body of the email.
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Dong
8 months ago
A) Upload the whitepaper PDF as a content block and attach it to the email.
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German
8 months ago
I agree, linking to the file in the email body is a good way to track who opens the PDF.
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German
8 months ago
Option B seems like the best choice. It allows for tracking and keeps the email size manageable.
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Yolando
8 months ago
So, are you suggesting option D then?
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Kimbery
8 months ago
Yeah, I noticed it. I think the best option might be linking to it in the email body.
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Emiko
9 months ago
Have you seen this question about sending out a whitepaper and tracking opens?
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Ashton
9 months ago
I'm not sure, maybe uploading the whitepaper PDF as a content file and attaching it to the email would work too.
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Jamal
9 months ago
I disagree, I believe uploading the whitepaper PDF as a content file and linking to it in the body of the email is better.
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Alyce
9 months ago
I think the recommended way is to upload the whitepaper PDF as a content block and attach it to the email.
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