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Salesforce Exam Marketing Cloud Account Engagement Specialist Topic 3 Question 15 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Specialist exam

Question #: 15
Topic #: 3

[All Marketing Cloud Account Engagement Specialist Questions]

A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.

What Is the recommended way to accomplish this?

AUpload the whitepaper PDF as a content block and attach It to the email.

BUpload the whitepaper PDF as a content file and link to it in the body of the email.

CUpload the whitepaper PDF as a content file and attach it to the email.

DUpload the whitepaper PDF as a content block and link to It In the body of the email.

Show Suggested Answer

Suggested Answer: B

The recommended way to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF is to upload the whitepaper PDF as a content file and link to it in the body of the email. A content file is a type of file that can be uploaded and stored in the Content Builder, which is a tool that allows marketers to create and manage content assets. A content file can be linked to in the body of an email, which allows prospects to access the file by clicking the link. By linking to a content file, marketers can also track who opens the PDF, as the link will generate a tracking code that records the open activity. Uploading the whitepaper PDF as a content block, attaching it to the email, or embedding it in the email are not recommended ways to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF, as they either do not allow linking, do not allow tracking, or do not display properly. Reference: : Content Files

by Holley at Apr 20, 2024, 07:59 PM

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Emiko

6 months ago

But don't we need to track opens? So actually, linking seems more reliable.

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Bette

6 months ago

Isn't attaching the file better for ensuring they get it? Like option C?

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Kimbery

6 months ago

Or maybe option B. Linking to it in the body should allow tracking.

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Vallie

6 months ago

You know what they say, 'The link is mightier than the attachment.' Option B gets my vote. Simple and trackable, just the way I like it.

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Darell

6 months ago

I prefer option B as well. It's simple and effective for tracking engagement.

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Lisbeth

6 months ago

I think option A might be better, attaching the PDF as a content block seems more professional.

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Corrie

6 months ago

I agree, option B is the way to go. Easy to track who opens the PDF.

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Latonia

7 months ago

Ah, the age-old dilemma of email attachments vs. links. Option B is the clear winner here. Who needs another PDF clogging up their inbox?

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Mariann

5 months ago

Links are definitely the way to go for tracking opens.

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Leonora

6 months ago

I agree, nobody wants more attachments in their inbox.

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Rosalyn

6 months ago

Links are definitely the way to go for tracking opens.

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Bulah

6 months ago

I agree, nobody wants more attachments in their inbox.

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Emeline

7 months ago

I agree with Aretha. Option B is the way to go. Attaching the file can make the email too large and impact deliverability.

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Salena

6 months ago

Yeah, attaching the file can cause issues. B is definitely the way to go.

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Shoshana

6 months ago

I think B is the best option too. It's more efficient.

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Aretha

7 months ago

Option B seems the most logical choice. Linking to the file in the email body allows for tracking while keeping the email size manageable.

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Tula

6 months ago

Option B seems the most logical choice. Linking to the file in the email body allows for tracking while keeping the email size manageable.

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Kaitlyn

6 months ago

B) Upload the whitepaper PDF as a content file and link to it in the body of the email.

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Dong

6 months ago

A) Upload the whitepaper PDF as a content block and attach it to the email.

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German

6 months ago

I agree, linking to the file in the email body is a good way to track who opens the PDF.

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German

6 months ago

Option B seems like the best choice. It allows for tracking and keeps the email size manageable.

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Yolando

7 months ago

So, are you suggesting option D then?

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Kimbery

7 months ago

Yeah, I noticed it. I think the best option might be linking to it in the email body.

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Emiko

7 months ago

Have you seen this question about sending out a whitepaper and tracking opens?

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Ashton

8 months ago

I'm not sure, maybe uploading the whitepaper PDF as a content file and attaching it to the email would work too.

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Jamal

8 months ago

I disagree, I believe uploading the whitepaper PDF as a content file and linking to it in the body of the email is better.

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Alyce

8 months ago

I think the recommended way is to upload the whitepaper PDF as a content block and attach it to the email.

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