Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 8 Question 38 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam

Question #: 38
Topic #: 8

[All Marketing Cloud Account Engagement Consultant Questions]

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.

What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

AA Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

BCreate an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

CExport the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

DCreate a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

Show Suggested Answer

Suggested Answer: A

by Eliseo at Feb 11, 2025, 05:41 PM

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13 days ago

Option B for sure! It's the most straightforward way to set this up. Gotta love those Prospect Webinar triggers in Engagement Studio.

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Dorothea

1 days ago

Option B is definitely the way to go. Prospect Webinar triggers make it so easy to set up.

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Cassi

15 days ago

I think option B is the best choice. It seems like the most straightforward solution.

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