A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
A: That's right. It helps track engagement within the same domain, while third-party tracking is more about tracking campaigns across different domains.
Option B makes the most sense to me. First-party tracking is based on the website domain, while third-party tracking is more about the specific marketing campaigns.
Consultant: Exactly. First-party tracking allows you to track user behavior across your own website, while third-party tracking is used for tracking external campaigns.
Customer: Oh, I see. So first-party tracking is more about the overall website engagement, while third-party tracking is more focused on specific campaigns.
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