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Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 4 Question 22 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam
Question #: 22
Topic #: 4
[All Marketing Cloud Account Engagement Consultant Questions]

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.

What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

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Suggested Answer: A

by Leanna at Jul 01, 2024, 10:58 AM

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Beckie
6 months ago
C? Really? Manually exporting and importing data? That's so 2000s. Let's stick to the modern solutions, folks.
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Kate
5 months ago
D) Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
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Alesia
5 months ago
B) Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
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Rana
5 months ago
A) Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration.
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Monte
6 months ago
I'm a little worried about the custom connector in option A. Seems like a lot of work when B is a built-in feature.
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Tammara
5 months ago
Yeah, no need to overcomplicate things with a custom connector. Option B is the most efficient choice.
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Arlean
5 months ago
I agree, using a built-in feature like the Prospect Webinar trigger will save a lot of time and effort.
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Lucy
5 months ago
Option B is definitely the way to go. It's much simpler and already built into the system.
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Josue
5 months ago
Yeah, no need to overcomplicate things with a custom connector. Option B is the most efficient choice.
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Lemuel
5 months ago
I agree, using a built-in feature like the Prospect Webinar trigger will save a lot of time and effort.
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Providencia
6 months ago
Option B is definitely the way to go. It's much simpler and already built into the system.
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Celia
6 months ago
I prefer option A. Building a custom connector seems like a more customized approach for this use case.
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Eve
6 months ago
I'm not sure about option B. I think option D could also work well if configured properly.
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Santos
6 months ago
I agree with Coral. Option B sounds like the most efficient way to set up the automated process.
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Alfreda
6 months ago
D looks interesting, but it might be overkill for this use case. I'd go with B - it's simple and effective.
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Jordan
6 months ago
Yeah, D does seem a bit complex for just managing webinar registrations. B is definitely the way to go.
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Simona
6 months ago
I agree, B seems like the most straightforward option to achieve this automation.
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Coral
6 months ago
I think option B is the best choice. It seems like the most straightforward solution.
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Argelia
7 months ago
I agree with Delisa. Option B is the way to go here. It's a native feature in Marketing Cloud, so it should be easy to configure.
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Kallie
6 months ago
I think so too. It's a native feature, so it should work seamlessly.
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Willie
6 months ago
Option B is definitely the best choice. It's simple and efficient.
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Delisa
7 months ago
Option B seems the most straightforward approach. Using the Prospect Webinar trigger will make it easy to set up the automation.
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Buddy
6 months ago
Yeah, using the Prospect Webinar trigger will simplify the process.
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Mitsue
7 months ago
I think option B is the way to go.
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