Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 3 Question 33 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam

Question #: 33
Topic #: 3

[All Marketing Cloud Account Engagement Consultant Questions]

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.

What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

ATo always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

BTo access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

CTo read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

DTo read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Show Suggested Answer

Suggested Answer: D

by Myra at Oct 18, 2024, 03:31 PM

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Amber

1 days ago

Ah, the good ol' B2B Marketing Analytics app, huh? That's a solid choice too, but I think C is the way to nail this one.

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Garry

7 days ago

I believe reading the behavior score rationales can also help in gaining additional context.

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16 days ago

I think the sales team should book follow up calls with prospects.

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