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Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 2 Question 34 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam
Question #: 34
Topic #: 2
[All Marketing Cloud Account Engagement Consultant Questions]

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.

How should this be set up?

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Suggested Answer: B

by Lou at Nov 14, 2024, 06:42 AM

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Karon
3 months ago
Option A covers all the bases - list, Salesforce, and engagement program. Solid choice for this use case.
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Osvaldo
3 months ago
B is interesting, but I'm not sure the tag approach is as robust as using a Salesforce campaign. Gotta go with A on this one.
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Shaniqua
3 months ago
I like how Option D handles the white paper download tracking. That's a crucial step to ensure the nurture program is targeting the right prospects.
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Pilar
2 months ago
Definitely, that way LenoxSoft can ensure they are sending the right content to the right prospects.
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Loise
2 months ago
Adding completion actions to the form and checking for successful white paper downloads is key.
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Glory
2 months ago
I agree, it's important to make sure the nurture program is targeting the right prospects.
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Felicidad
2 months ago
Option D seems like the best choice for tracking white paper downloads.
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Arlette
3 months ago
I see your point, but I think option D might be better because it adds prospects to a Salesforce campaign directly, which can be useful for tracking their interactions with the white paper.
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Vilma
3 months ago
I agree with Shanda. Option A also includes checking for the Salesforce campaign membership related to the white paper, which is important for targeting the right prospects.
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Shanda
3 months ago
I think option A is the best choice because it ensures prospects are added to a list and assigned to a user, which can then be used in an engagement program.
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Jannette
3 months ago
Option A seems the most comprehensive approach. Assigning the prospect to a list and a Salesforce campaign is a great way to track their engagement.
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Nieves
2 months ago
Definitely, it ensures that the prospects are properly nurtured based on their actions.
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Luther
2 months ago
Adding completion actions to the form and checking for Salesforce campaign membership is key.
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Mari
3 months ago
I agree, it's important to have a clear path for high-value prospects.
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Anissa
3 months ago
Option A seems the most comprehensive approach. Assigning the prospect to a list and a Salesforce campaign is a great way to track their engagement.
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