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Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 2 Question 34 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam
Question #: 34
Topic #: 2
[All Marketing Cloud Account Engagement Consultant Questions]

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.

How should this be set up?

Show Suggested Answer Hide Answer
Suggested Answer: B

Contribute your Thoughts:

Shaniqua
22 hours ago
I like how Option D handles the white paper download tracking. That's a crucial step to ensure the nurture program is targeting the right prospects.
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Arlette
2 days ago
I see your point, but I think option D might be better because it adds prospects to a Salesforce campaign directly, which can be useful for tracking their interactions with the white paper.
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Vilma
3 days ago
I agree with Shanda. Option A also includes checking for the Salesforce campaign membership related to the white paper, which is important for targeting the right prospects.
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Shanda
7 days ago
I think option A is the best choice because it ensures prospects are added to a list and assigned to a user, which can then be used in an engagement program.
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Jannette
22 days ago
Option A seems the most comprehensive approach. Assigning the prospect to a list and a Salesforce campaign is a great way to track their engagement.
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Anissa
7 days ago
Option A seems the most comprehensive approach. Assigning the prospect to a list and a Salesforce campaign is a great way to track their engagement.
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