Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 1 Question 26 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam

Question #: 26
Topic #: 1

[All Marketing Cloud Account Engagement Consultant Questions]

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.

What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

AA Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

BCreate an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

CExport the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

DCreate a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

Show Suggested Answer

Suggested Answer: A

by Kris at Aug 27, 2024, 11:43 AM

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Charlena

5 months ago

Hold up, is this a trick question or something? I'm just going to go with Option B and hope for the best. At least it doesn't involve any magic spells or voodoo.

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Ashlee

4 months ago

Georgiana: Great, let's go ahead with Option B then.

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Wendell

4 months ago

I agree, let's choose Option B and see how it goes.

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Georgiana

4 months ago

Yeah, Option B seems straightforward and logical.

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Willow

4 months ago

I think Option B sounds good, let's go with that.

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Kent

5 months ago

Option A? Really? That's like trying to reinvent the wheel. Why would anyone do that when there are perfectly good solutions already available?

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Tawna

5 months ago

Hmm, I'm not sure. This is a tricky one. I'd probably go with Option C just to keep things simple. Who needs all that fancy integration stuff anyway?

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Svetlana

5 months ago

I think Option D might be more efficient in the long run. Integrating the webinar platform directly could save time and effort.

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Barb

5 months ago

Option C sounds like the easiest solution. I agree, keeping it simple is usually the best approach.

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Candida

5 months ago

I'm not sure, but option C also sounds like it could work. Importing the registration list seems efficient.

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Alaine

5 months ago

I disagree, I believe option D is better because it involves creating a marketing app extension.

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Pilar

5 months ago

I think option B is the best choice. It seems the most straightforward.

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Daron

5 months ago

I disagree, Option D is the way to go. It gives you more flexibility and control over the process, plus it integrates with the webinar platform directly.

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Ma

5 months ago

Option B is the way to go! It's the most straightforward solution and doesn't require any custom coding. Just set up the engagement program and let it do its thing.

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Rosio

5 months ago

Definitely, Option B seems like the most efficient choice for this use case.

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Lindsey

5 months ago

I agree, Option B sounds like the easiest way to handle this automation.

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Loren

5 months ago

Option B is the way to go! It's the most straightforward solution and doesn't require any custom coding. Just set up the engagement program and let it do its thing.

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