Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 1 Question 20 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam

Question #: 20
Topic #: 1

[All Marketing Cloud Account Engagement Consultant Questions]

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

What two options could be implemented to prevent empty field values from appearing in the email?

Choose 2 answers

ADefine default mail merge values for fields

BUse HML conditional logic statements

CUse HML merge field modifiers

DDefine page actions to replace field values

Show Suggested Answer

Suggested Answer: D

by Rosamond at Jun 03, 2024, 09:21 AM

Limited Time Offer

25%

Off

Get Premium Marketing Cloud Account Engagement Consultant Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Long

4 months ago

I'm with the rest of you on B and C. Can't go wrong with HML's powerful features. Although, I have to admit, the idea of using page actions to replace field values is making me chuckle. Sounds like something straight out of a comedy skit!

upvoted 0 times

Sharen

4 months ago

Haha, yeah, using page actions does sound a bit funny in this context!

upvoted 0 times

...

Glen

4 months ago

I agree, B and C seem like the best options to prevent empty field values.

upvoted 0 times

...

Cassie

4 months ago

B and C are the clear winners here. Conditional logic and merge field modifiers are the bread and butter of HML. Personally, I'd steer clear of those default mail merge values - sounds like a recipe for disaster if you ask me.

upvoted 0 times

Maddie

4 months ago

Definitely, default mail merge values can be risky. Better to stick with conditional logic and merge field modifiers.

upvoted 0 times

...

Adell

4 months ago

I agree, using conditional logic and merge field modifiers is the way to go to avoid empty field values.

upvoted 0 times

...

Galen

5 months ago

Definitely B and C. Gotta love those HML tricks! Although, I have to say, the idea of using page actions to replace field values is kinda funny. Doesn't sound like the most elegant solution, but hey, whatever works, right?

upvoted 0 times

Dick

4 months ago

I see what you mean about using page actions, it does sound a bit unconventional compared to the other options.

upvoted 0 times

...

Cammy

4 months ago

Yeah, those HML tricks are really handy for making sure the email is tailored to each recipient.

upvoted 0 times

...

Jovita

4 months ago

I agree, using HML conditional logic statements and merge field modifiers is the way to go for personalizing the email content.

upvoted 0 times

...

Detra

5 months ago

I think B and C are the way to go. HML conditional logic and merge field modifiers can really help handle those empty fields and make the emails look professional.

upvoted 0 times