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Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 1 Question 18 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam
Question #: 18
Topic #: 1
[All Marketing Cloud Account Engagement Consultant Questions]

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.

What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

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Suggested Answer: B

by Catina at May 10, 2024, 06:14 PM

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Mee
5 months ago
D) Putting the unsubscribe link in a blockquote tag? What is this, 1999? Someone's been watching too many 'Hack the Planet' movies.
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Dean
4 months ago
B) Move the unsubscribe link to the header of the email instead of the footer.
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Cordell
4 months ago
A) Enable two-click unsubscribe in Marketing Cloud Account Engagement.
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Rozella
5 months ago
C) Resubscribe email template? That's like throwing gasoline on a fire. Not the brightest idea I've heard today.
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Beckie
4 months ago
C) Resubscribe email template? That's like throwing gasoline on a fire. Not the brightest idea I've heard today.
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Elfrieda
4 months ago
B) Move the unsubscribe link to the header of the email instead of the footer.
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Lindsey
5 months ago
A) Enable two-click unsubscribe in Marketing Cloud Account Engagement.
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Alaine
5 months ago
Agreed. Resubscribe email sounds reactive rather than preventive. Option C isn’t optimal.
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Cornell
5 months ago
Moving the unsubscribe link to the header, option B, could be a bad idea. It's more visible there.
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Corinne
5 months ago
True, it could ensure only real users unsubscribe.
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Roxanne
5 months ago
B) Moving the unsubscribe link to the header is a clever idea. Bet those pesky bots won't even notice it up there!
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Cheryl
5 months ago
D) Apply a
tag to the unsubscribe link so scanners ignore it.
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Kristeen
5 months ago
B) Moving the unsubscribe link to the header is a clever idea. Bet those pesky bots won't even notice it up there!
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Glory
5 months ago
A) Enable two-click unsubscribe in Marketing Cloud Account Engagement.
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Jerry
5 months ago
A) Enabling two-click unsubscribe seems like the most straightforward way to handle this. Bots will get tired of clicking twice and move on.
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Nan
4 months ago
B) Yes, moving the unsubscribe link to the header could also help prevent automatic unsubscribes.
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Leonora
5 months ago
A) I agree, enabling two-click unsubscribe is a simple solution to deter bots.
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Pamella
5 months ago
B) Moving the unsubscribe link to the header could also make it more visible to real subscribers.
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Jacob
5 months ago
B) Yes, moving the unsubscribe link to the header could also help prevent automatic unsubscribes.
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Filiberto
5 months ago
A) I agree, making it a two-click process will definitely help deter bots.
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Moon
5 months ago
A) I agree, enabling two-click unsubscribe is a simple solution to deter bots.
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Isadora
6 months ago
I think enabling two-click unsubscribe could help. Option A sounds good.
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Ayesha
6 months ago
D? Really? Putting HTML tags on the unsubscribe link? That's like using duct tape to fix a broken window. Lame!
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Joana
5 months ago
C) Immediately send prospects the resubscribe email template.
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Maryann
5 months ago
B) Move the unsubscribe link to the header of the email instead of the footer.
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Oneida
5 months ago
A) Enable two-click unsubscribe in Marketing Cloud Account Engagement.
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Glory
6 months ago
Yeah, it's crucial to handle this. Options given are interesting.
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Alaine
6 months ago
LenoxSoft is facing high unsubscribe rates; it might be bots.
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