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Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 1 Question 14 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam
Question #: 14
Topic #: 1
[All Marketing Cloud Account Engagement Consultant Questions]

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.

What should the marketing team do with these leads until they are ready to purchase?

Show Suggested Answer Hide Answer
Suggested Answer: A

by Viva at Mar 19, 2024, 03:42 PM

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Jaime
6 months ago
I like the idea of a monthly newsletter with product demos, it keeps them informed without being too pushy
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Dorothy
6 months ago
I believe sending educational content would be more beneficial to keep them engaged
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Lorean
6 months ago
I agree with Kenneth, we can always remove them from the suppression list when they show interest
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Sonia
6 months ago
But what if they want more information later on?
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Justine
6 months ago
I like the sound of option D. Engage them, but don't be pushy - build that relationship, and the sales will follow.
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Olive
6 months ago
Haha, suppressing them until they're ready to buy? What is this, the Upside Down? No way, option A is a hard pass.
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Herman
6 months ago
Option B sounds risky - resetting their score could backfire and make them feel like they're starting from scratch. Not a fan of that one.
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Viva
5 months ago
Creating an engagement program to send educational content and notify sales if they engage sounds like a good strategy to keep the leads warm.
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Floyd
5 months ago
Sending a monthly newsletter with product demos or free trial offers could be a good way to keep them interested until they are ready to purchase.
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Cathern
6 months ago
I agree, resetting the score could be risky. It might be better to keep them engaged with educational content instead.
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Glory
6 months ago
Hmm, I'm leaning towards C. A monthly newsletter with free trials and demos could be just the push they need to get over the edge.
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Refugia
5 months ago
Creating an engagement program with educational content sounds like a great idea to keep the leads interested and informed.
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Winifred
6 months ago
I agree, sending product demos and free trial offers could help nurture the leads until they are ready to purchase.
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Martha
6 months ago
That's a good point! Providing them with valuable content through a monthly newsletter could definitely keep them engaged.
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Kenneth
6 months ago
I think we should add them to a suppression list
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Laurel
6 months ago
I suggest creating an engagement program to send educational content.
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Marla
7 months ago
I believe sending the prospects a monthly newsletter with product demos is the way to go.
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Filiberto
7 months ago
I disagree, we should reset the prospect's score and reassign to sales.
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Jesusa
7 months ago
Option D is the way to go! Keeping those leads engaged with educational content is key to nurturing them until they're ready to buy.
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Elliott
6 months ago
Sending educational content can also help address any questions or concerns the leads may have.
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Delmy
6 months ago
That's true, it's all about building a relationship with the leads over time.
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Gladys
6 months ago
Educational content can also help position your company as a thought leader in the industry.
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Carman
6 months ago
It's important to provide value to the leads even if they're not ready to purchase yet.
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Tu
7 months ago
I agree, sending educational content can help build trust and keep the leads interested.
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Stefania
7 months ago
Option D is the way to go! Keeping those leads engaged with educational content is key to nurturing them until they're ready to buy.
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Kami
7 months ago
I think we should add the prospects to a suppression list.
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