Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D
team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog
within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails
dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is
then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
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