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Salesforce Exam Education Cloud Consultant Topic 4 Question 86 Discussion

Actual exam question for Salesforce's Education Cloud Consultant exam
Question #: 86
Topic #: 4
[All Education Cloud Consultant Questions]

Major gift officers at an institution are feeling overwhelmed by the large set of portfolios they have to manage. They want to send mass emails to constituents in their territories and automate donor prospect prioritization based on engagement and specified criteria.

Which solution should a consultant recommend?

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Suggested Answer: A

Email Studio is a Salesforce email marketing tool that allows users to create, send, and track personalized email campaigns and mass communications1.Email Studio also provides features such as email scoring, which measures the engagement level of each email recipient based on their actions, such as opening, clicking, or unsubscribing2.Salesforce Inbox is a Salesforce tool that integrates email applications such as Outlook with Salesforce, allowing users to access CRM data and features from their email inbox3.Salesforce Inbox also enables users to send emails from their Outlook account or from Salesforce using branded email templates4.

Account Engagement is a Salesforce tool that provides insights and recommendations for sales reps to engage with their accounts based on AI analysis of email activity, web activity, and CRM data5. However, Account Engagement is not an email marketing tool that can score email activity from campaigns and mass communications.Salesforce Engage is a Salesforce tool that allows users to create personalized email campaigns using Marketing Cloud templates and track the responses in real time6. However, Salesforce Engage does not integrate with Outlook or allow users to send emails from their email inbox.


1: Email Studio Overview - Salesforce

2: Email Scoring Basics - Salesforce

3: Salesforce Inbox Overview - Salesforce

4: Use Email Templates in Inbox - Salesforce

5: Account Engagement Overview - Salesforce

6: Engage Campaigns Overview - Salesforce

by German at May 22, 2024, 11:02 PM

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Annita
5 days ago
I agree with Huey, Salesforce Engage can help prioritize donor prospects efficiently.
upvoted 0 times
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Huey
8 days ago
I think Salesforce Engage would be the best solution.
upvoted 0 times
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