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Salesforce Exam Education-Cloud-Consultant Topic 4 Question 86 Discussion

Actual exam question for Salesforce's Salesforce Certified Education Cloud Consultant exam
Question #: 86
Topic #: 4
[All Salesforce Certified Education Cloud Consultant Questions]

The School of Engineering is interested in a Salesforce email marketing tool that scores email activity from campaigns and mass communications, as well as individual emails sent from recruiters. Recruiters want the flexibility to send emails from their Outlook account or from Salesforce. The marketing director wants recruiters to use branded email templates.

Which solution should the consultant recommend?

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Suggested Answer: A

Email Studio is a Salesforce email marketing tool that allows users to create, send, and track personalized email campaigns and mass communications1.Email Studio also provides features such as email scoring, which measures the engagement level of each email recipient based on their actions, such as opening, clicking, or unsubscribing2.Salesforce Inbox is a Salesforce tool that integrates email applications such as Outlook with Salesforce, allowing users to access CRM data and features from their email inbox3.Salesforce Inbox also enables users to send emails from their Outlook account or from Salesforce using branded email templates4.

Account Engagement is a Salesforce tool that provides insights and recommendations for sales reps to engage with their accounts based on AI analysis of email activity, web activity, and CRM data5. However, Account Engagement is not an email marketing tool that can score email activity from campaigns and mass communications.Salesforce Engage is a Salesforce tool that allows users to create personalized email campaigns using Marketing Cloud templates and track the responses in real time6. However, Salesforce Engage does not integrate with Outlook or allow users to send emails from their email inbox.


1: Email Studio Overview - Salesforce

2: Email Scoring Basics - Salesforce

3: Salesforce Inbox Overview - Salesforce

4: Use Email Templates in Inbox - Salesforce

5: Account Engagement Overview - Salesforce

6: Engage Campaigns Overview - Salesforce

by German at May 22, 2024, 11:02 PM

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Gilberto
4 months ago
Hmm, this is a tough one. I'm leaning towards A) Email Studio and Salesforce Inbox, but I'm curious to hear what the others think. Anyone else feel like they're being asked to solve a Rubik's cube here?
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Ashton
4 months ago
I'm going with C) Account Engagement and Salesforce Inbox. Seems like the best of both worlds - branded templates and the ability to send from Outlook.
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Linsey
3 months ago
C) Account Engagement and Salesforce Inbox sounds like the best option for flexibility and branded templates.
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Novella
3 months ago
B) Account Engagement and Salesforce Engage could work well for scoring email activity.
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Lyndia
3 months ago
A) Email Studio and Salesforce Inbox would be a good choice for branded templates.
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Lorean
4 months ago
Definitely B) Account Engagement and Salesforce Engage. Gives the recruiters the flexibility they want while also providing the branded templates the marketing director needs.
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France
4 months ago
I agree, it offers the flexibility for recruiters to use Outlook or Salesforce and provides branded templates.
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Zona
4 months ago
B) Account Engagement and Salesforce Engage would be the best solution for this scenario.
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Deandrea
4 months ago
Agreed, that option covers all the requirements perfectly.
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Deandrea
4 months ago
B) Account Engagement and Salesforce Engage
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