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Salesforce Exam Data Cloud Consultant Topic 4 Question 24 Discussion
Topic #: 4
Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours. The segment data must be as up to date as possible.
What should the consultant Implement when creating the segment?
Role of AI in Data Cloud: Artificial intelligence (AI) plays a crucial role in Salesforce Data Cloud by leveraging data to generate insights and predictions that enhance customer interactions.
Insights and Predictions:
AI Algorithms: Use machine learning algorithms to analyze vast amounts of customer data.
Predictive Analytics: Provide predictive insights, such as customer behavior trends, preferences, and potential future actions.
Enhancing Customer Interactions:
Personalization: AI helps in creating personalized experiences by predicting customer needs and preferences.
Efficiency: Enables proactive customer service by predicting issues and suggesting solutions before customers reach out.
Marketing: Improves targeting and segmentation, ensuring that marketing efforts are directed towards the most promising leads and customers.
Use Cases:
Recommendation Engines: Suggest products or services based on past behavior and preferences.
Churn Prediction: Identify customers at risk of leaving and engage them with retention strategies.
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