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Salesforce Exam Data Cloud Consultant Topic 4 Question 13 Discussion

Actual exam question for Salesforce's Data Cloud Consultant exam
Question #: 13
Topic #: 4
[All Data Cloud Consultant Questions]

How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

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Suggested Answer: B

Identity resolution is the process of creating unified profiles of individuals by matching and merging data from different sources. When there is conflicting information in the data model, such as different names, addresses, or phone numbers for the same person, identity resolution leverages reconciliation rules to select the most accurate and complete attributes for the unified profile. Reconciliation rules are configurable rules that define how to resolve conflicts based on criteria such as recency, frequency, source priority, or completeness. For example, a reconciliation rule can specify that the most recent name or the most frequent phone number should be selected for the unified profile. Reconciliation rules can be applied at the attribute level or the contact point level.Reference:Identity Resolution,Reconciliation Rules,Salesforce Data Cloud Exam Questions


by Ahmed at Apr 29, 2024, 12:15 PM

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Melynda
6 months ago
Ah, the identity resolution dilemma - it's like trying to untangle a ball of yarn while riding a unicycle.
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Vanesa
6 months ago
B) Leverages reconciliation rules
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Deeanna
6 months ago
A) Creates additional contact points
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Jacob
6 months ago
B) Leverages reconciliation rules
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Youlanda
6 months ago
A) Creates additional contact points
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Walker
6 months ago
Yeah, but match rules could help resolve conflicts.
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Viola
7 months ago
I dunno, creating additional contact points sounds like a recipe for disaster. Too many ways for the data to get mixed up.
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Georgiann
6 months ago
Yeah, creating additional contact points could definitely lead to more confusion.
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Hyman
6 months ago
I agree, leveraging match rules seems like a safer option.
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Dalene
7 months ago
Isn't D just about matching?
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Marguerita
7 months ago
B makes sense. Reconciliation rules seem logical.
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Kristeen
7 months ago
I agree. I'm torn between B and D.
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Paris
7 months ago
B) Leverages reconciliation rules - the classic approach to identity resolution. Keeps things nice and tidy, you know?
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Goldie
7 months ago
Creating additional rulesets? Nah, that's just adding more complexity. Give me those match rules all day!
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Rory
6 months ago
D) Leverages match rules
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Stefanie
6 months ago
Yeah, creating additional rulesets just complicates things.
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Marya
6 months ago
B) Leverages reconciliation rules
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Eun
7 months ago
I agree, match rules are the way to go for identity resolution.
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Xochitl
7 months ago
A) Creates additional contact points
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Nickole
7 months ago
Leveraging reconciliation rules sounds like the way to go. Gotta keep those data models unified, even when the info is conflicting!
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Marge
7 months ago
Honestly, it's confusing.
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Walker
7 months ago
What do you think about that identity resolution question?
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