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Salesforce Exam Data Cloud Consultant Topic 3 Question 7 Discussion

Actual exam question for Salesforce's Data Cloud Consultant exam
Question #: 7
Topic #: 3
[All Data Cloud Consultant Questions]

How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

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Suggested Answer: B

Identity resolution is the process of creating unified profiles of individuals by matching and merging data from different sources. When there is conflicting information in the data model, such as different names, addresses, or phone numbers for the same person, identity resolution leverages reconciliation rules to select the most accurate and complete attributes for the unified profile. Reconciliation rules are configurable rules that define how to resolve conflicts based on criteria such as recency, frequency, source priority, or completeness. For example, a reconciliation rule can specify that the most recent name or the most frequent phone number should be selected for the unified profile. Reconciliation rules can be applied at the attribute level or the contact point level.Reference:Identity Resolution,Reconciliation Rules,Salesforce Data Cloud Exam Questions


by Roosevelt at Jan 28, 2024, 10:46 PM

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Verlene
7 months ago
This is a tough one, but I'd go with B) Leverages reconciliation rules. Can't have those identities getting all mixed up, you know?
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Mica
7 months ago
C) Creates additional rulesets seems like a smart way to deal with the conflicting info. Gotta love a good rule-based system!
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Fernanda
6 months ago
D) Leverages match rules are crucial for matching and linking data across different sources.
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Josue
6 months ago
C) Creates additional rulesets is indeed a smart approach to handle conflicting information.
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Wai
6 months ago
A) Creates additional contact points can provide more data for better identification.
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Tawny
7 months ago
B) Leverages reconciliation rules help in resolving conflicts and ensuring data accuracy.
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Alpha
7 months ago
D) Leverages match rules is also important for accurate identity resolution.
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Francene
7 months ago
Hmm, D) Leverages match rules makes the most sense to me. Matching up those attributes is key for a unified view.
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Rene
7 months ago
B) Leverages reconciliation rules sounds like the most logical approach to handle conflicting data. Gotta love those data integrity checks!
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