Salesforce Exam CRT-550 Topic 4 Question 84 Discussion

Actual exam question for Salesforce's CRT-550 exam

Question #: 84
Topic #: 4

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.

Which solution should the consultant recommend?

AUse Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

BUse Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

CUse Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

DUse Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

Show Suggested Answer

Suggested Answer: D

Automation Studio is a powerful tool that can process and segment data from a variety of sources, including hourly batch file drops from Marketing Cloud. Once the data is processed and segmented, Automation Studio can then be used to trigger sends and decisions for campaigns. This allows for a more efficient workflow and better control over the customer journey. Additionally, Automation Studio can be used to trigger automated, personalized emails and messages, as well as to monitor the performance of campaigns and analyze results. Reference: Salesforce Certified Marketing Cloud Consultant Exam Study Guide,https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/marketing_cloud_consultant_exam_guide_automation_studio.

by Freeman at Apr 10, 2024, 01:00 PM

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Luisa

6 months ago

As a marketing nerd, I have to go with A. Gotta love that Journey Builder power! Though I do wonder if the new customers will be as excited about the welcome messages as I am.

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Stanford

5 months ago

Yeah, it's definitely a powerful tool for sending those welcome messages.

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Kimberlie

5 months ago

I agree, Journey Builder is the way to go for this.

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Reita

5 months ago

I agree, Journey Builder is definitely the way to go for this!

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Geraldo

5 months ago

A) Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

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Charlene

6 months ago

I'm not sure if the new customers will appreciate the welcome messages, but Journey Builder sounds like a powerful tool to use.

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Curt

6 months ago

I think Automation Studio might be more efficient for processing and segmenting the new customers.

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Therese

6 months ago

I agree, Journey Builder is definitely the way to go for this!

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Edelmira

7 months ago

I think Email Studio might be better for the campaign sends.

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Leota

7 months ago

D seems a bit too simple, don't you think? I'd want to use Journey Builder for the decisioning to make sure everything is optimized.

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Maddie

7 months ago

I prefer Automation Studio for processing and segmenting too.

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Leonida

7 months ago

Hmm, I'm not sure I trust Automation Studio to handle the campaign sends. I think C is the way to go - let Email Studio take care of that part.

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Vivan

6 months ago

I agree with you, Automation Studio might not be the best choice for campaign sends. Email Studio seems more reliable.

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Micheal

6 months ago

I think A is a better option, Journey Builder can handle the campaign sends efficiently.

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Lizbeth

6 months ago

C) Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

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Quiana

6 months ago

B) Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

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Ozell

6 months ago

A) Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

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Esteban

7 months ago

I think Automation Studio might be more efficient for processing and segmenting.

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Dong

7 months ago

I agree with Journey Builder is the best option.

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Cherelle

7 months ago

B sounds like a good compromise - let Automation Studio do the dirty work and then Journey Builder can take over for the fun stuff.

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Gail

6 months ago

I think using both tools will really streamline the process for Northern Trail Outfitters.

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Tonette

6 months ago

Exactly, it's a perfect combination for optimizing send time and delivering personalized messages.

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Rolland

6 months ago

So, Automation Studio sets the stage and Journey Builder brings it to life.

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Chauncey

6 months ago

Journey Builder is great for the creative aspects of the campaign sends.

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Glory

7 months ago

I agree, Automation Studio can handle the processing and segmentation efficiently.

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Jeffrey

7 months ago

B sounds like a good compromise - let Automation Studio do the dirty work and then Journey Builder can take over for the fun stuff.

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Lanie

7 months ago

A seems like the most straightforward option to me. Why complicate it with multiple tools when Journey Builder can handle it all?

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Noah

7 months ago

I think we should use Journey Builder for this.

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Pamella

8 months ago

I'm with you, Irma. This isn't life or death, it's just a certification exam question. That being said, I do think option A is the way to go. Journey Builder seems like the best fit for managing the customer journey and coordinating the campaign sends, and it's got plenty of data processing and segmentation capabilities as well.

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Irma

8 months ago

Haha, I love how we're all debating this like it's the most important decision of our lives. At the end of the day, I think any of these options could work, as long as we understand the requirements and the capabilities of the different tools. I'm going to go with option A, but I'm open to being convinced otherwise.

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Erinn

8 months ago

Hmm, I'm not sure I agree with you, Stephaine. I think Journey Builder can handle the data processing and segmentation just fine, and it will make it easier to coordinate the campaign sends and decisioning. I'd be wary of overcomplexing the solution by splitting it between Automation Studio and Journey Builder.

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Stephaine

8 months ago

I'm not so sure about option A. While Journey Builder is great for managing the customer journey, I think Automation Studio might be a better fit for the data processing and segmentation piece, since it sounds like we're dealing with a batch file drop. Maybe a combination of the two, like option B, could be the way to go?

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Delmy

8 months ago

I agree, this is a tough one. I'm also leaning towards option A, as Journey Builder seems well-suited for managing the customer journey and coordinating the campaign sends. However, I'm curious to hear if anyone thinks Automation Studio might be a better fit, especially for the processing and segmentation of the customer data.

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Eladia

7 months ago

I'm not sure about Journey Builder. I think Automation Studio might be better for processing and segmentation.

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Herman

7 months ago

I agree with Corinne. Journey Builder can handle the campaign sends effectively.

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Corinne

7 months ago

I think option A is the best choice. Journey Builder would be perfect for managing the customer journey.

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Theodora

8 months ago

I think this is a tricky question. We need to really understand the requirements to determine the best solution. Sending a series of welcome messages on an optimized schedule sounds like a good use case for Journey Builder, but Automation Studio could also work. I'm leaning towards option A, but I'd like to hear what the others think.

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