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Salesforce Exam CRT-251 Topic 22 Question 96 Discussion

Actual exam question for Salesforce's CRT-251 exam

Question #: 96
Topic #: 22

[All CRT-251 Questions]

Annual sales numbers change depending on renewal periods and new products. Sales managers at Universal Containers (UC) want to emphasize the importance of customer retention when prioritizing the pipeline and customer engagement for the sales team.

Which metric should the consultant recommend to help UC emphasize the importance of customer retention to the overall business strategy?

ATotal pipeline Value

BCustomer Lifetime Value (CLV)

CAnnual Contract Value (ACV)

Show Suggested Answer

Suggested Answer: B

Customer Lifetime Value (CLV) is a key metric that helps organizations understand the long-term value of a customer relationship. It emphasizes the importance of customer retention by measuring the total revenue a business can reasonably expect from a single customer account throughout the business relationship. For Universal Containers, focusing on CLV will help sales managers prioritize customer engagement and retention strategies, highlighting the ongoing value of maintaining strong customer relationships over simply acquiring new customers.

Customer Lifetime Value (CLV) in Salesforce

Metrics for Customer Retention

by Melita at Sep 15, 2024, 09:50 PM

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Ariel

18 days ago

Hah, I bet the sales team is hoping for option A) Total pipeline Value. Nothing like chasing those big deals, am I right?

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Latricia

19 days ago

I'm torn between B) and C), but I think B) Customer Lifetime Value (CLV) is the better choice. It really highlights the importance of customer retention.

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Malinda

22 days ago

B) Customer Lifetime Value (CLV) is the way to go. It's the best metric to show how valuable long-term customers are to the business.

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Lucy

3 days ago

C) Customer Lifetime Value (CLV) is a better metric because it focuses on the value of customers over their entire relationship with the company.

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Verona

6 days ago

A) Annual Contract Value (ACV) is important, but it doesn't necessarily show the value of long-term customers.

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Dorsey

24 days ago

I'm going with B) Customer Lifetime Value (CLV). It's the only option that really captures the importance of customer retention.

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Brandon

4 days ago

C) Customer Lifetime Value (CLV)

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Reyes

5 days ago

B) Total Pipeline Value

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Raelene

18 days ago

A) Annual Contract Value (ACV)

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Lorriane

1 months ago

I'm not sure about CLV. Maybe Total pipeline Value would be a better metric to prioritize the pipeline for the sales team.

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Evangelina

1 months ago

I agree with Beatriz. CLV takes into account the long-term value of customers, which is crucial for customer retention.

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Shawn

1 months ago

Definitely B) Customer Lifetime Value (CLV). Focusing on that will help the sales team understand the value of keeping customers happy and loyal.

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Tijuana

7 days ago

C) Customer Lifetime Value (CLV)

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Rozella

25 days ago

B) Total Pipeline Value

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Sabina

26 days ago

A) Annual Contract Value (ACV)

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Beatriz

1 months ago

I think we should recommend Customer Lifetime Value (CLV) to emphasize customer retention.

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Ligia

2 months ago

I think the answer is B) Customer Lifetime Value (CLV). That seems the most relevant metric to emphasize customer retention.

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Francene

1 months ago

Annual Contract Value (ACV) focuses more on short-term sales rather than long-term customer relationships.

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Joaquin

1 months ago

Total pipeline Value may not accurately reflect the importance of customer retention.

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Kyoko

1 months ago

It provides a long-term perspective on the value of retaining customers.

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Evangelina

1 months ago

I agree, Customer Lifetime Value (CLV) is crucial for emphasizing customer retention.

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