Salesforce Exam CRT-251 Topic 2 Question 103 Discussion

Actual exam question for Salesforce's CRT-251 exam

Question #: 103
Topic #: 2

Sales reps at Universal Containers receive leads that are generated from various channels. Lead quality varies greatly. Sales managers want the

sales reps to focus on the leads most likely to result in a sale.

What should the consultant recommend to meet this requirement?

AImplement a lead scoring strategy,

BCreate list views to filter on each lead source.

CImplement lead assignment rules.

Show Suggested Answer

Suggested Answer: A

A lead scoring strategy helps prioritize leads based on their likelihood of conversion, allowing sales reps to focus on high-quality leads that are more likely to result in sales. Salesforce provides tools such as Einstein Lead Scoring, which can automate this process using AI to analyze lead attributes and behaviors, giving each lead a score that reflects its quality. This strategy supports sales managers' goals of improving focus and efficiency in handling leads from various sources.

by Marylyn at Jan 22, 2025, 04:36 AM

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Alpha

3 days ago

But wouldn't creating list views for each lead source also help?

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Glenn

10 days ago

I agree with Ranee, lead scoring can help prioritize leads.

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Yolande

13 days ago

I agree, lead scoring is the way to go. It's the most efficient way to identify the best leads and ensure the sales team is spending their time wisely.

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Nada

24 days ago

A lead scoring strategy seems like the way to go. That way, the sales reps can focus on the high-quality leads that are most likely to convert.

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Thaddeus

14 days ago

A) Implement a lead scoring strategy.

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Ranee

28 days ago

I think we should implement a lead scoring strategy.

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