Salesforce Exam CRT-251 Topic 18 Question 71 Discussion

Actual exam question for Salesforce's CRT-251 exam

Question #: 71
Topic #: 18

Prospects at Cloud Kicks are exposed to many different marketing activities. In most cases, a combination of several different activities result in a successful sale.

How should the consultant configure Salesforce to track which marketing activities influenced the customer to make a purchase?

AImplement Customizable Campaign Influence.

BCreate a junction object between Campaign and Opportunity.

CUse Surveys to request the information from the customer.

DMake the Primary Campaign Source required.

Show Suggested Answer

Suggested Answer: B

Creating a junction object between Campaign and Opportunity is the best way to track which marketing activities influenced a customer to make a purchase. This junction object will allow you to track the influence of multiple Campaigns on a single Opportunity, which can be used to gain insights into which Campaigns are most effective.

by Lorrine at Sep 02, 2023, 03:05 PM

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