The Web Analytics Connector? What is this, 1999? CloudPagesURL is the way to go, hands down. Unless the question is a trick and the answer is actually 'throw the email address in the URL as plain text'. But I digress...
I'm not sure about the other options, but the CloudPagesURL function sounds like it would be the most secure way to handle this. It's the Marketing Cloud's built-in tool for this kind of thing.
The CloudPagesURL AMPscript function seems like the obvious choice here. It's designed specifically for securely passing parameters through URLs, and that's exactly what Northern Trail Oufitters needs.
Alfred
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