A health and wellness company wants to create a 10-year vision for its business. Which
external context for innovation is the least risky trend to influence the company's strategy?
The least risky trend to influence the company's strategy for a health and wellness company that wants to create a 10-year vision for its business is perception shift: feelings toward the efficacy of wellness products in the next 10 years, as this is more likely to be stable and predictable than market shift or demographic shift, which are more volatile and uncertain.
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