Salesforce Exam B2C Solution Architect Topic 6 Question 78 Discussion

Actual exam question for Salesforce's B2C Solution Architect exam

Question #: 78
Topic #: 6

A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.

Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?

Choose 3 answers

AImplement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer

BImplement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently

CImplement a mobile app so that customers can more easily purchase products to drive higher sales

DUse analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns

ERun a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization

Show Suggested Answer

Suggested Answer: A, D, E

These answers are correct because they are actions that a Solution Architect should take to help meet the need for improving lead generation metrics. Implementing Audience Studio and integrating it with Marketing Cloud can help bridge the divide between the known and the unknown customer by capturing and activating data from multiple sources and channels. Using analytics tools such as Datorama can help improve accountability on campaign spend for digital advertising and marketing campaigns by providing insights into performance, ROI, and optimization. Running a proof-of-concept of Customer 360 Data Manager can help build unified customer identities by ingesting and matching data from different systems and creating a single source of truth for customer data. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_dmp_dmp.htm&language=en_US&type=5 https://www.salesforce.com/products/marketing-cloud/best-practices/datorama-marketing-intelligence/ https://www.salesforce.com/blog/customer-360-data-personalization/

by Colene at Sep 16, 2024, 09:20 PM

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Gertude

19 days ago

Haha, forget the app - let's just give the Telesales team a set of tin cans and some string, that'll do the trick!

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24 days ago

I agree, the data cleanup and identity management are crucial. But we can't forget about the Telesales team - they need to be working efficiently too.

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Jamie

13 days ago

A: And running a proof-of-concept of Customer 360 Data Manager could help improve personalized interactions with customers.

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Lenita

14 days ago

B: I agree, we also need to make sure the Telesales team is calling customers efficiently by implementing Lead Queues in Sales Cloud.

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Lili

15 days ago

A: We should definitely implement Audience Studio to bridge the gap between known and unknown customers.

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2 months ago

I think we should go with A, E, and D to improve lead generation metrics.

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