Salesforce Exam B2C Solution Architect Topic 4 Question 85 Discussion

Actual exam question for Salesforce's B2C Solution Architect exam

Question #: 85
Topic #: 4

Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.

What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

AEnable Collect Tracking within Marketing Cloud Personalization Builder

BInstall Customer Tracking within Commerce Cloud Cartridge

CEnable Collect Tracking within Marketing Cloud Email Studio

DCreate Cart Abandonment Emails within Marketing Cloud Email Studio

Show Suggested Answer

Suggested Answer: A

Enabling Collect Tracking within Marketing Cloud Personalization Builder is the first step that a Solution Architect should do to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud. Collect Tracking is a feature that allows Marketing Cloud to track web analytics data from B2C Commerce using collect.js code on the storefront pages. This data can be used to create Abandoned Cart Journeys in Marketing Cloud using Einstein Web Recommendations. The other steps are not necessary or optimal for this solution.

by Hubert at Feb 10, 2025, 06:37 PM

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Herman

16 days ago

Well, at least they have B2C Commerce and Marketing Cloud to work with. Could be worse - they could be using Geocities and AOL.

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26 days ago

I'm a bit stumped on this one. Maybe C would be a good start, enabling the Collect Tracking in Marketing Cloud Email Studio to gather the data before setting up the actual emails.

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Yoko

2 days ago

Once we have the data, we can create personalized Cart Abandonment Emails to send to customers.

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Evangelina

12 days ago

I think enabling Collect Tracking in Marketing Cloud Email Studio would be a good first step.

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Raylene

1 months ago

I believe installing Customer Tracking within Commerce Cloud Cartridge could also be a good option to track customer interactions on the commerce platform.

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1 months ago

Hmm, I think the answer is D. Creating the abandoned cart emails within Marketing Cloud Email Studio seems like the logical first step to get the solution up and running.

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