Salesforce Exam B2C Solution Architect Topic 4 Question 72 Discussion

Actual exam question for Salesforce's B2C Solution Architect exam

Question #: 72
Topic #: 4

A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orders each year through its existing B2C Commerce platform.

The company needs a system that can:

* Deliver a full list of all customer orders throughout their engagement lifetime

* Provide lifetime engagement tracking and history of the customer

* Calculate the lifetime value of customers based on their orders

Which three systems should a Solution Architect recommend to meet the company's requirements'

Choose 3 answers

ASalesforce Order Management

BService Cloud

CSales Cloud

DMarketing Cloud

EHeroku

Show Suggested Answer

Suggested Answer: A

Enabling Collect Tracking within Marketing Cloud Personalization Builder is the first step that a Solution Architect should do to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud. Collect Tracking is a feature that allows Marketing Cloud to track web analytics data from B2C Commerce using collect.js code on the storefront pages. This data can be used to create Abandoned Cart Journeys in Marketing Cloud using Einstein Web Recommendations. The other steps are not necessary or optimal for this solution.

by Johnetta at Aug 05, 2024, 03:15 PM

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