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Salesforce Exam B2C Solution Architect Topic 4 Question 72 Discussion

Actual exam question for Salesforce's B2C Solution Architect exam
Question #: 72
Topic #: 4
[All B2C Solution Architect Questions]

Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.

What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

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Suggested Answer: A

Enabling Collect Tracking within Marketing Cloud Personalization Builder is the first step that a Solution Architect should do to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud. Collect Tracking is a feature that allows Marketing Cloud to track web analytics data from B2C Commerce using collect.js code on the storefront pages. This data can be used to create Abandoned Cart Journeys in Marketing Cloud using Einstein Web Recommendations. The other steps are not necessary or optimal for this solution.


by Johnetta at Aug 05, 2024, 03:15 PM

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Aleshia
3 months ago
Whoa, hold up. Did they mention anything about a solution involving a hamster on a wheel? Because that's the only way I'm gonna remember this.
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Jesusita
2 months ago
C) Enable Collect Tracking within Marketing Cloud Email Studio
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Verda
3 months ago
B) Install Customer Tracking within Commerce Cloud Cartridge
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Martin
3 months ago
A) Enable Collect Tracking within Marketing Cloud Personalization Builder
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Tamekia
3 months ago
Creating Cart Abandonment Emails within Marketing Cloud Email Studio seems like a practical solution to remind customers about their abandoned carts and encourage them to complete their purchase.
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Gilberto
4 months ago
I believe installing Customer Tracking within Commerce Cloud Cartridge could also be a good option to track customer activity on the commerce platform.
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Leonora
4 months ago
B sounds like the way to go. Installing the Customer Tracking cartridge in Commerce Cloud is probably the foundation for this whole shebang.
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Rima
4 months ago
I agree with Alita. Enabling Collect Tracking within Marketing Cloud Personalization Builder would help track customer behavior and personalize the abandoned cart emails.
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Loreta
4 months ago
I'm feeling a bit lost here. Is there a 'call your mom' option? That might help with this cart abandonment issue.
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Gianna
3 months ago
D) Create Cart Abandonment Emails within Marketing Cloud Email Studio
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Ilda
3 months ago
C) Enable Collect Tracking within Marketing Cloud Email Studio
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Julianna
3 months ago
B) Install Customer Tracking within Commerce Cloud Cartridge
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Sueann
3 months ago
A) Enable Collect Tracking within Marketing Cloud Personalization Builder
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Alita
4 months ago
I think the Solution Architect should enable Collect Tracking within Marketing Cloud Personalization Builder first.
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Rosendo
4 months ago
That's a good point, but I think enabling Collect Tracking in Marketing Cloud will give us a more holistic view of customer interactions.
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Charisse
4 months ago
But wouldn't installing Customer Tracking within Commerce Cloud Cartridge also be important for tracking abandoned carts?
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Lizette
4 months ago
Nah, I'm going with D. Creating the cart abandonment emails in Email Studio is where it's at! That's the whole point of the solution, right?
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Lorean
3 months ago
Nah, I'm going with D. Creating the cart abandonment emails in Email Studio is where it's at! That's the whole point of the solution, right?
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Mattie
4 months ago
I think enabling Collect Tracking in Marketing Cloud Personalization Builder is the way to go.
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Gail
4 months ago
I agree with Rosendo, enabling Collect Tracking will help us track customer behavior and personalize their experience.
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Rosendo
4 months ago
I think we should enable Collect Tracking within Marketing Cloud Personalization Builder first.
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Noelia
4 months ago
Hmm, I think the answer is C. Enabling Collect Tracking in Email Studio seems like the logical first step to capture those abandoned carts.
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Lavonda
3 months ago
C) Enable Collect Tracking within Marketing Cloud Email Studio
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Blythe
3 months ago
B) Install Customer Tracking within Commerce Cloud Cartridge
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Ruby
3 months ago
A) Enable Collect Tracking within Marketing Cloud Personalization Builder
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