Salesforce Exam B2C Solution Architect Topic 4 Question 68 Discussion

Actual exam question for Salesforce's B2C Solution Architect exam

Question #: 68
Topic #: 4

Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.

What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

AEnable Collect Tracking within Marketing Cloud Personalization Builder

BInstall Customer Tracking within Commerce Cloud Cartridge

CEnable Collect Tracking within Marketing Cloud Email Studio

DCreate Cart Abandonment Emails within Marketing Cloud Email Studio

Show Suggested Answer

Suggested Answer: A

Enabling Collect Tracking within Marketing Cloud Personalization Builder is the first step that a Solution Architect should do to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud. Collect Tracking is a feature that allows Marketing Cloud to track web analytics data from B2C Commerce using collect.js code on the storefront pages. This data can be used to create Abandoned Cart Journeys in Marketing Cloud using Einstein Web Recommendations. The other steps are not necessary or optimal for this solution.

by Kathryn at Jun 21, 2024, 04:37 PM

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Kris

3 months ago

This is a tricky one, but I think C is the best first step. Gotta get that Collect Tracking enabled before you can do anything else.

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Elly

3 months ago

Haha, this question is a real cart-astrophe! But in all seriousness, I'd go with C. Tracking the data in Email Studio seems like the way to go.

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Xuan

2 months ago

D) Create Cart Abandonment Emails within Marketing Cloud Email Studio

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Enola

2 months ago

C) Enable Collect Tracking within Marketing Cloud Email Studio

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Wynell

3 months ago

A) Enable Collect Tracking within Marketing Cloud Personalization Builder

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Aleisha

4 months ago

I'm torn between B and C. Both involve tracking the cart data, but I'm not sure if the Commerce Cloud Cartridge or the Marketing Cloud Email Studio is the better starting point.

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Bok

2 months ago

C) Enable Collect Tracking within Marketing Cloud Email Studio

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Teri

2 months ago

B) Install Customer Tracking within Commerce Cloud Cartridge

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Lashawna

2 months ago

A) Enable Collect Tracking within Marketing Cloud Personalization Builder

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Cristy

2 months ago

C) Enable Collect Tracking within Marketing Cloud Email Studio

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Katie

3 months ago

B) Install Customer Tracking within Commerce Cloud Cartridge

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Roxane

3 months ago

A) Enable Collect Tracking within Marketing Cloud Personalization Builder

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Coletta

4 months ago

D seems like the better option to me. Creating the actual cart abandonment emails in Marketing Cloud Email Studio is the core functionality we need here.

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Johnson

3 months ago

Agreed, creating those emails in Marketing Cloud Email Studio is essential for this solution.

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Irma

4 months ago

I think D is the way to go. We need those cart abandonment emails.

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Stevie

4 months ago

Creating Cart Abandonment Emails within Marketing Cloud Email Studio could also be effective in re-engaging customers who have abandoned their carts.

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Jerry

4 months ago

I believe installing Customer Tracking within Commerce Cloud Cartridge could also be a good option to consider for tracking abandoned carts.

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Murray

4 months ago

I agree with Natalie, enabling Collect Tracking within Marketing Cloud Personalization Builder would help track customer behavior.

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Natalie

4 months ago

I think the Solution Architect should enable Collect Tracking within Marketing Cloud Personalization Builder first.

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Lisbeth

5 months ago

I think the answer is C. Enabling Collect Tracking within Marketing Cloud Email Studio sounds like the logical first step to get the abandoned cart data flowing between the two clouds.

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Delila

4 months ago

C) Enable Collect Tracking within Marketing Cloud Email Studio

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Kassandra

4 months ago

B) Install Customer Tracking within Commerce Cloud Cartridge

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Ludivina

5 months ago

A) Enable Collect Tracking within Marketing Cloud Personalization Builder

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