Salesforce Exam B2C Solution Architect Topic 4 Question 65 Discussion

Actual exam question for Salesforce's B2C Solution Architect exam

Question #: 65
Topic #: 4

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.

Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?

Choose 2 answers

AUse SMS as a channel due to its significantly higher engagement rate as compared to email

BGenerate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

CUse CRM Analytics to analyze customer engagement history over the last 24 months

DConfigure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder

Show Suggested Answer

Suggested Answer: B, D

Working with stakeholders to create a customer journey map that improves conversions and running reports on the value of cart items and time since the last activity are two tactics that a Solution Architect could recommend to understand how to optimize the checkout process. A customer journey map is a visual representation of the steps and interactions that a customer goes through when engaging with a company or brand. It can help identify pain points, opportunities, and best practices for improving conversions. Running reports on the value of cart items and time since the last activity can help analyze the shopping behavior and preferences of customers, as well as identify potential reasons for cart abandonment.

by Nickole at May 11, 2024, 09:55 PM

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Essie

2 days ago

I think we should use SMS for the re-engagement campaign.

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