Salesforce Exam B2C Solution Architect Topic 3 Question 54 Discussion

Actual exam question for Salesforce's B2C Solution Architect exam

Question #: 54
Topic #: 3

Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.

What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

AEnable Collect Tracking within Marketing Cloud Personalization Builder

BInstall Customer Tracking within Commerce Cloud Cartridge

CEnable Collect Tracking within Marketing Cloud Email Studio

DCreate Cart Abandonment Emails within Marketing Cloud Email Studio

Show Suggested Answer

Suggested Answer: A

Enabling Collect Tracking within Marketing Cloud Personalization Builder is the first step that a Solution Architect should do to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud. Collect Tracking is a feature that allows Marketing Cloud to track web analytics data from B2C Commerce using collect.js code on the storefront pages. This data can be used to create Abandoned Cart Journeys in Marketing Cloud using Einstein Web Recommendations. The other steps are not necessary or optimal for this solution.

by Cassi at Oct 16, 2023, 05:15 AM

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