Salesforce Exam B2C Solution Architect Topic 2 Question 83 Discussion

Actual exam question for Salesforce's B2C Solution Architect exam

Question #: 83
Topic #: 2

Acme Ltd wants to Integrate B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect was tasked with optimizing the integration by understand and which cloud is the ideal system of record for each piece of data.

Which two considerations will lead to an optimal design around systems of record?

Choose 2 answers

ALifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud

BHeroku should be used to master ecommerce transactions, including order records, customer product affinity, and promotion eligibility

CUser consent information. Customer Journey flow. Counsel and compliance preferences should be mastered in B2C Commerce

DStore primary attributes (name, address, birthday, phone, and email) about the customer in Service Cloud

Show Suggested Answer

Suggested Answer: A, D

Marketing Cloud should be the system of record for lifetime engagement tracking and history, as well as other data for personalization or segmentation, as it is the system that collects and analyzes the customer's interactions and behaviors across multiple channels and touchpoints.Marketing Cloud can also use features like Audience Builder and Contact Builder to create unified customer profiles and segments based on various data sources3. Service Cloud should be the system of record for storing primary attributes (name, address, birthday, phone, and email) about the customer, as it is the system that represents a person across multiple Salesforce clouds and can store and manage the customer's consent and compliance preferences using features like Individual object, Data Protection and Privacy, and Consent Management .

by Irving at Jan 14, 2025, 10:12 AM

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Lauran

10 days ago

Hold up, did they just say 'Acme Ltd'? I'm pretty sure that's the company that makes those crazy cartoon anvils. I wonder if they have a special discount for Wile E. Coyote...

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Cordelia

17 days ago

I believe B) Heroku should be used to master ecommerce transactions is crucial for optimizing integration.

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Cherrie

17 days ago

Wow, this is a no-brainer. A and C are the obvious choices. I mean, who doesn't want their customer data in the right place for personalization and compliance? Nailed it!

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Sheridan

18 days ago

I agree with A), but I also think D) Store primary attributes about the customer in Service Cloud is important for customer service.

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Mattie

20 days ago

Haha, using Heroku to master ecommerce transactions? What is this, the 90s? B2C Commerce is the way forward, my dudes.

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Iluminada

26 days ago

I think A) Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud.

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Wilson

29 days ago

I'd have to agree with Apolonia on this one. Putting the customer data in Service Cloud doesn't make much sense, that's for support stuff. B2C Commerce and Marketing Cloud are the clear winners here.

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Cyndy

3 days ago

C) User consent information. Customer Journey flow. Counsel and compliance preferences should be mastered in B2C Commerce

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Elliott

14 days ago

A) Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud

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Apolonia

1 months ago

A and C are the way to go. Marketing Cloud should handle the engagement and personalization stuff, while B2C Commerce takes care of the consent and compliance stuff. Solid plan!

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Kerry

12 days ago

Definitely. It's important to have a clear plan for which system handles which data.

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Whitney

14 days ago

That makes sense. Marketing Cloud for engagement and personalization, B2C Commerce for consent and compliance.

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Jenifer

18 days ago

C) User consent information. Customer Journey flow. Counsel and compliance preferences should be mastered in B2C Commerce

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Haydee

25 days ago

A) Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud

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