Salesforce Exam B2B Solution Architect Topic 9 Question 29 Discussion

Actual exam question for Salesforce's B2B Solution Architect exam

Question #: 29
Topic #: 9

Universal Containers (UC) is using Sales Cloud and Service Cloud. UC wants a solution that can tend scheduled emails on a dairy, weekly, or monthly basis to existing customers and prospects. UC also wants to track if customers haveopened the emails. There can be as little as 1,000 emails in a week or as many as 100,000 emails in a month, depending on the season.

Based on that criteria, which solution should the Solution Architect recommend to UC?

ASet up scheduled flows to handleemail sending and tracking.

BRecommend Marketing Cloud Account Engagement.

CDevelop a custom solution using scheduled Apex to send emails.

DRecommend Marketing Cloud Personalization.

Show Suggested Answer

Suggested Answer: B

For Universal Containers' requirements of sending scheduled emails and tracking opens, Marketing Cloud Account Engagement (formerly Pardot) is the recommended solution. It is specifically designed for B2B marketing automation, including email campaigns, lead nurturing, and engagement tracking. Marketing Cloud Account Engagement can handle the variable volume of emails and provides detailed analytics on email interactions, ensuring UC can effectively communicate with its audience and gain insights into campaign performance, in line with Salesforce's marketing automation best practices.

by Brandon at Apr 11, 2024, 03:21 PM

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Joanne

6 months ago

But wouldn't Marketing Cloud Account Engagement provide us with more advanced features for tracking and personalization?

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Leonardo

6 months ago

That's a good point, having a custom solution might be more tailored to our specific needs.

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Geoffrey

6 months ago

I personally think developing a custom solution using scheduled Apex would give us more control over the process.

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Lavonna

6 months ago

I agree with User 1, setting up scheduled flows seems like the most efficient solution.

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Leonardo

6 months ago

I disagree, I believe we should recommend Marketing Cloud Account Engagement.

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Sue

6 months ago

Haha, developing a custom solution with Apex? That's like trying to build a rocket ship to go to the grocery store. Marketing Cloud is the way to go, folks.

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Vivan

6 months ago

I'm not sure if Option A would be robust enough to handle 100,000 emails per month. Scheduled flows might not be able to scale that high.

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Viola

5 months ago

Option C) Develop a custom solution using scheduled Apex to send emails might be too complex and time-consuming for UC. Marketing Cloud Account Engagement is a better fit for their needs.

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Markus

5 months ago

I agree, Marketing Cloud Account Engagement is designed for handling large volumes of emails and tracking customer engagement.

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Georgene

5 months ago

Option B) Recommend Marketing Cloud Account Engagement would be the best solution for UC. It can handle the high volume of emails and track customer interactions.

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Deonna

6 months ago

C) Develop a custom solution using scheduled Apex to send emails.

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Ellen

6 months ago

B) Recommend Marketing Cloud Account Engagement.

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Royal

6 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Hermila

7 months ago

I agree with Marla. Marketing Cloud is the way to go for this use case. Trying to build a custom solution would be overkill and way more work than necessary.

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Brigette

6 months ago

B) Recommend Marketing Cloud Account Engagement.

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Kimberlie

6 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Marla

7 months ago

Option B seems like the obvious choice here. Marketing Cloud Account Engagement is designed to handle bulk email sending and tracking, which is exactly what UC needs.

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Mariko

6 months ago

Yes, it seems like the best fit for UC's needs.

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Scot

6 months ago

B) Recommend Marketing Cloud Account Engagement.

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Desiree

6 months ago

I think Marketing Cloud would be more efficient for this.

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German

6 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Laine

6 months ago

That sounds like a good option.

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Yolande

7 months ago

B) Recommend Marketing Cloud Account Engagement.

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Joanne

7 months ago

I think we should set up scheduled flows to handle email sending and tracking.

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Jeanice

8 months ago

Marketing Cloud Personalization sounds really interesting, but I'm not sure if UC really needs that level of sophistication. Depending on their specific needs and budget, Account Engagement might be a better fit.

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Rebbecca

8 months ago

I'm with Arleen on this one. Scheduled Flows seem like the simplest and most cost-effective solution, especially if UC is already using Sales and Service Clouds. It might not have all the bells and whistles of Marketing Cloud, but it should get the job done.

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Avery

8 months ago

Haha, can you imagine trying to manage 100,000 emails per month with custom code? That's a nightmare waiting to happen. I'd definitely recommend going with a platform designed for enterprise-scale email marketing.

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Brandon

7 months ago

A) Set up scheduled flows to handle email sending and tracking is also a good option to consider.

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Teddy

7 months ago

I agree, trying to handle that volume of emails with custom code sounds like a disaster waiting to happen.

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Adaline

7 months ago

B) Recommend Marketing Cloud Account Engagement.

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Dorthy

8 months ago

Custom Apex code? Really? That seems like overkill for a requirement like this. Unless UC has some super-specific needs, I think they'd be better off with an out-of-the-box solution like Marketing Cloud.

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Arleen

8 months ago

I'm leaning towards the Scheduled Flows option. It's built-in to the Sales and Service Clouds, so it might be the most straightforward and cost-effective solution. Plus, it can handle email tracking, which is one of the key requirements.

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Ling

8 months ago

Hmm, this is a tricky one. I'm not sure if I have enough experience to tackle this kind of email marketing problem. But it seems like Marketing Cloud could be a good solution, either with Account Engagement or Personalization.

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