Salesforce Exam B2B Solution Architect Topic 3 Question 42 Discussion

Actual exam question for Salesforce's B2B Solution Architect exam

Question #: 42
Topic #: 3

Universal Containers (UC) is using Sales Cloud and Service Cloud. UC wants a solution that can tend scheduled emails on a dairy, weekly, or monthly basis to existing customers and prospects. UC also wants to track if customers haveopened the emails. There can be as little as 1,000 emails in a week or as many as 100,000 emails in a month, depending on the season.

Based on that criteria, which solution should the Solution Architect recommend to UC?

ASet up scheduled flows to handleemail sending and tracking.

BRecommend Marketing Cloud Account Engagement.

CDevelop a custom solution using scheduled Apex to send emails.

DRecommend Marketing Cloud Personalization.

Show Suggested Answer

Suggested Answer: B

For Universal Containers' requirements of sending scheduled emails and tracking opens, Marketing Cloud Account Engagement (formerly Pardot) is the recommended solution. It is specifically designed for B2B marketing automation, including email campaigns, lead nurturing, and engagement tracking. Marketing Cloud Account Engagement can handle the variable volume of emails and provides detailed analytics on email interactions, ensuring UC can effectively communicate with its audience and gain insights into campaign performance, in line with Salesforce's marketing automation best practices.

by Erin at Sep 16, 2024, 06:41 PM

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Shelba

28 days ago

B) Marketing Cloud Account Engagement all the way! It's like having a personal email butler to handle all your mass mailing needs.

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Lachelle

9 days ago

C) Develop a custom solution using scheduled Apex to send emails.

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Rebbeca

13 days ago

B) Marketing Cloud Account Engagement is definitely the way to go. It's like having a personal email butler to handle all your mass mailing needs.

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Edgar

19 days ago

A) Set up scheduled flows to handle email sending and tracking.

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Francine

1 months ago

D) Personalization? Hmm, I don't think that's the right fit here. We're talking about bulk email delivery, not personalized customer experiences.

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Beatriz

1 months ago

A) Flows? Really? That's like using a hammer to swat a fly. Marketing Cloud is the professional-grade tool for this job.

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Mammie

12 days ago

D) Recommend Marketing Cloud Personalization.

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Pansy

14 days ago

C) Develop a custom solution using scheduled Apex to send emails.

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Dustin

19 days ago

B) Recommend Marketing Cloud Account Engagement.

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Louvenia

25 days ago

A) Flows? Really? That's like using a hammer to swat a fly.

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Jose

1 months ago

C) A custom solution using scheduled Apex? That's overkill for this use case. The out-of-the-box Marketing Cloud solution is the way to go.

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Amie

14 days ago

B) A custom solution using scheduled Apex? That's overkill for this use case. The out-of-the-box Marketing Cloud solution is the way to go.

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Rikki

21 days ago

B) Recommend Marketing Cloud Account Engagement.

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Quentin

1 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Timothy

2 months ago

B) Marketing Cloud Account Engagement seems like the way to go. It's designed for high-volume email campaigns and can easily handle the scalability requirements.

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Honey

22 days ago

D) Recommend Marketing Cloud Personalization.

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Lorita

24 days ago

C) Develop a custom solution using scheduled Apex to send emails.

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Lasandra

1 months ago

B) Recommend Marketing Cloud Account Engagement.

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Selma

1 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Glory

2 months ago

I see both points, but I think option C, developing a custom solution using scheduled Apex, would give us more flexibility and control over the process.

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Dana

2 months ago

I disagree, I believe option A, setting up scheduled flows, would be more cost-effective and easier to implement.

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Emerson

2 months ago

I think we should go with option B, Marketing Cloud Account Engagement. It seems like the best fit for our needs.

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