Salesforce Exam ARC-801 Topic 9 Question 33 Discussion

Actual exam question for Salesforce's ARC-801 exam

Question #: 33
Topic #: 9

Universal Containers (UC) is using Sales Cloud and Service Cloud. UC wants a solution that can tend scheduled emails on a dairy, weekly, or monthly basis to existing customers and prospects. UC also wants to track if customers haveopened the emails. There can be as little as 1,000 emails in a week or as many as 100,000 emails in a month, depending on the season.

Based on that criteria, which solution should the Solution Architect recommend to UC?

ASet up scheduled flows to handleemail sending and tracking.

BRecommend Marketing Cloud Account Engagement.

CDevelop a custom solution using scheduled Apex to send emails.

DRecommend Marketing Cloud Personalization.

Show Suggested Answer

Suggested Answer: B

For Universal Containers' requirements of sending scheduled emails and tracking opens, Marketing Cloud Account Engagement (formerly Pardot) is the recommended solution. It is specifically designed for B2B marketing automation, including email campaigns, lead nurturing, and engagement tracking. Marketing Cloud Account Engagement can handle the variable volume of emails and provides detailed analytics on email interactions, ensuring UC can effectively communicate with its audience and gain insights into campaign performance, in line with Salesforce's marketing automation best practices.

by Elbert at Aug 06, 2024, 06:45 PM

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Edmond

3 months ago

I agree with Glennis. Option C) could provide UC with more flexibility and customization in sending emails to their customers.

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Willodean

3 months ago

I agree with Lai, tracking is important for UC to measure the effectiveness of their email campaigns.

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Glennis

3 months ago

I see your point, Jerilyn. But I think option C) Develop a custom solution using scheduled Apex to send emails could also be a viable option for UC.

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Lai

3 months ago

But Marketing Cloud Account Engagement offers better tracking capabilities for the emails.

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Lore

3 months ago

I disagree, I believe option A, setting up scheduled flows, would be more efficient.

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Jerilyn

3 months ago

I disagree, I believe option A) Set up scheduled flows to handle email sending and tracking is more suitable for UC's needs.

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Georgeanna

3 months ago

Haha, I bet the solution architect is just going to recommend the most expensive option and call it a day. That's how they roll, right?

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Dominga

3 months ago

Haha, I bet the solution architect is just going to recommend the most expensive option and call it a day. That's how they roll, right?

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Benton

3 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Lai

3 months ago

I think we should go with option B, Marketing Cloud Account Engagement.

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Nikita

3 months ago

Going the custom Apex route could work, but that seems like a lot of effort when there are off-the-shelf solutions available. Why reinvent the wheel?

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Jarvis

3 months ago

Marketing Cloud Account Engagement sounds perfect for this use case. It's designed to handle large email volumes and can provide the tracking capabilities they need.

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Shawnta

2 months ago

C) Develop a custom solution using scheduled Apex to send emails.

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Germaine

2 months ago

B) Recommend Marketing Cloud Account Engagement.

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Jerry

3 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Garry

4 months ago

I think option B) Recommend Marketing Cloud Account Engagement would be the best solution for UC.

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Bong

4 months ago

Scheduled flows seem like a straightforward solution for the email sending and tracking requirements. I'm not sure if it can handle the volume though.

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Dalene

3 months ago

B) Recommend Marketing Cloud Account Engagement.

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Rikki

3 months ago

Scheduled flows are a good option, but they might not handle the high volume of emails.

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Sina

4 months ago

A) Set up scheduled flows to handle email sending and tracking.

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