Salesforce Exam ARC-801 Topic 6 Question 21 Discussion

Actual exam question for Salesforce's ARC-801 exam

Question #: 21
Topic #: 6

Universal Containers (UC) is using Sales Cloud and Service Cloud. UC wants a solution that can tend scheduled emails on a dairy, weekly, or monthly basis to existing customers and prospects. UC also wants to track if customers haveopened the emails. There can be as little as 1,000 emails in a week or as many as 100,000 emails in a month, depending on the season.

Based on that criteria, which solution should the Solution Architect recommend to UC?

ASet up scheduled flows to handleemail sending and tracking.

BRecommend Marketing Cloud Account Engagement.

CDevelop a custom solution using scheduled Apex to send emails.

DRecommend Marketing Cloud Personalization.

Show Suggested Answer

Suggested Answer: B

For Universal Containers' requirements of sending scheduled emails and tracking opens, Marketing Cloud Account Engagement (formerly Pardot) is the recommended solution. It is specifically designed for B2B marketing automation, including email campaigns, lead nurturing, and engagement tracking. Marketing Cloud Account Engagement can handle the variable volume of emails and provides detailed analytics on email interactions, ensuring UC can effectively communicate with its audience and gain insights into campaign performance, in line with Salesforce's marketing automation best practices.

by Lavonda at Mar 04, 2024, 10:09 PM

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Theola

6 months ago

I wonder if UC has considered carrier pigeons for their email delivery. Probably more reliable than some of these cloud solutions, am I right?

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Vivan

5 months ago

C) Develop a custom solution using scheduled Apex to send emails.

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Nikita

5 months ago

B) Recommend Marketing Cloud Account Engagement.

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Lucille

5 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Jamal

6 months ago

Marketing Cloud Personalization could also be a good option for better targeting and personalization.

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Kyoko

6 months ago

Haha, I bet the Solution Architect is going to recommend the 'cloud' solution, because that's what Salesforce always wants to sell, right? *wink wink*

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Hyman

6 months ago

B) Recommend Marketing Cloud Account Engagement.

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Lucy

6 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Alexis

6 months ago

I believe Marketing Cloud Account Engagement would be a better choice for handling such a large volume.

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Audry

7 months ago

Marketing Cloud Personalization (option D) sounds like overkill for this use case. UC just needs to send and track emails, not necessarily personalize them.

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Anglea

6 months ago

That's true, developing a custom solution might be a good option for them.

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Karan

6 months ago

Yes, setting up scheduled flows seems like a practical solution.

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Linn

7 months ago

Option C is interesting, but I'm not sure if developing custom Apex code is the best use of UC's resources. They need a scalable, out-of-the-box solution.

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Ahmed

6 months ago

B) Recommend Marketing Cloud Account Engagement.

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Brandon

7 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Yuriko

7 months ago

But would scheduled flows be able to handle the large volume of emails UC wants to send?

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Elke

7 months ago

I'm leaning towards option A. Scheduled flows in Sales Cloud and Service Cloud could be a more cost-effective solution than adopting Marketing Cloud.

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Regenia

5 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Leonardo

6 months ago

That could work, but it might require more maintenance in the long run.

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Lilli

6 months ago

C) Develop a custom solution using scheduled Apex to send emails.

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Elly

6 months ago

I think Marketing Cloud might be too expensive for UC's needs.

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Jani

7 months ago

B) Recommend Marketing Cloud Account Engagement.

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Regenia

7 months ago

I agree, it seems like the most cost-effective solution for UC.

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Arletta

7 months ago

A) Set up scheduled flows to handle email sending and tracking.

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Mendy

7 months ago

I agree, it seems like a convenient solution for sending and tracking emails.

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Lamonica

7 months ago

I think option B is the best choice. Marketing Cloud Account Engagement can handle the email sending and tracking needs of UC without the need for custom development.

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Eun

7 months ago

I think setting up scheduled flows could be a good option.

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