Qlik Exam QSBA2024 Topic 4 Question 7 Discussion

For analyzing the relationship between Sales and Margin, a scatter plot is ideal, as it allows you to visualize the relationship between two measures (Sales and Margin) across various dimensions such as Customer or Product Category. The funnel chart is perfect for visualizing stages in a sales process, as it shows how sales progress from the initial stage to the final (Won) stage, with the width of each segment representing the total sales for each stage.

Key Concepts:

Scatter Plot: This type of chart is specifically designed to visualize the correlation or relationship between two measures, making it ideal for analyzing Sales versus Margin across different dimensions.

Funnel Chart: This chart is particularly suited for visualizing the sales stages, as it visually demonstrates the proportion of sales moving through each stage of the sales funnel.

Why the Other Options Are Less Suitable:

A . Scatter plot and Bar chart: While a scatter plot is correct for analyzing Sales and Margin, a bar chart won't adequately represent the different stages of the sales process as effectively as a funnel chart.

C . Combo chart and Pie chart: A combo chart could potentially work, but it would not show the relationship between Sales and Margin as clearly as a scatter plot. A pie chart is also less effective for representing stages in a sales funnel.

D . Distribution plot and Bar chart: A distribution plot does not effectively show the relationship between two measures, and a bar chart isn't the best choice for visualizing the stages of a sales process.

References for Qlik Sense Business Analyst:

Scatter Plot for Relationships: This chart type is highly recommended when exploring relationships between two continuous variables, such as Sales and Margin.

Funnel Charts: These are ideal for visualizing how data moves through various stages of a process, such as sales stages, from initial engagement to final sale.

Therefore, the combination of a scatter plot and a funnel chart provides the best solution, making B the correct answer.