A marketing team is using an app to analyze the company events. The team registers attendees with information such as an ID name and region and discusses business opportunities with attendees Opportunities are evaluated m time and set to a different status.
The team wants to use insight Advisor to query events and opportunities to:
* Review specific areas and periods
* Use marketing terms not currently present in the app when classifying opportunities
* Define calendar periods and add calculations for specific data fields
Some examples are as follows:
Which process should the business analyst follow?
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