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PMI Exam PMI-PBA Topic 4 Question 87 Discussion

Actual exam question for PMI's PMI-PBA exam
Question #: 87
Topic #: 4
[All PMI-PBA Questions]

A company has completed a major project within time, cost, and scope and satisfied high-level quality standards and marketing requests. However, the product was considered a complete failure by shareholders and the market due to low return on investment.

From the business analysis perspective, the main reason for this business failure was a failure to:

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Suggested Answer: A

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