Project scenario - Get fit with football!
(Note: The companies and people within the scenario are fictional)
Introduction
A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The tournament will contribute towards achieving the targets set by a national initiative to improve the fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be covered through fees paid by teams registered to take part in the tournament, sponsorship and monies raised during the day. Any surplus would be used for the maintenance of local sports centres.
Teams can register under one of several age groups for both boys and girls. In addition, family members are asked to attend to provide support.
This sports event is designed to be a family day out. The football tournament will have an event village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The tournament will take place on the LGA-owned football pitches near the centre of the town, although space is somewhat limited.
Scope
The initial scope of the project includes:
The project has been set up with four work streams to deliver this work:
1. Marketing
2. Website
3. Event Village
4. Staff Training
Project Background
The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre of town has been given to the project for the entire duration. The office is across the corridor from the Marketing Department and the project manager has already put a sign on the door that says 'Mission Control'.
Timeline
An initial timeline has been suggested and is shown in the following diagram. The timeline may evolve due to the agile ways of working. The timeline shows how work streams are broken down into work packages and/or timeboxes.
Website - Additional information
A new website will be built for the event. There are five work packages within this product:
1. Initial homepage:
2. Team Registration functionality:
3. Social media promoting the event and its aims.
4. Applications (apps) to promote healthy lifestyles including fitness and healthy eating apps.
5. Health Park:
The Website Team have a lot of experience in IT and have been using agile for several years. They are delivering the website through five two-week timeboxes. The team uses a Scrum Master to facilitate and the Scrum process and coach people accordingly.
The Website Team are very good at Scrum. They have created a set of tasks to assess more difficult work and they refer to this as sprint zero.
Using the Project Scenario and Website Additional information, answer the following question:
During the 'initiating a project' process, the project manager has decided to use the Cynefin framework to assess the project.
As a result, the following observation was made as part of the assessment:
'There is a relationship between the social media websites promoting active lifestyles and participation in sport. This in turn leads to an increase in the health and fitness of the people.
It will not be possible to measure the effect of the social media websites until after the project. The results of early communications on the websites should be reviewed in order to identify what effect it may be having, and why. This will then feed into further longer term initiatives at the LGA.'
How should this relationship be assessed according to the Cynefin framework?
In the complex domain, cause-and-effect relationships are not immediately apparent and can only be understood in retrospect. The relationship between social media websites promoting active lifestyles and their effect on health and fitness is not straightforward, as it involves multiple interacting factors. Since it will not be possible to measure the impact until after the project, the focus should be on observing and analyzing early communications and their effects. This aligns with the Cynefin framework's recommendation to probe, sense, and respond, allowing for adaptive management based on feedback and insights gained throughout the project.
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