Reference module: Analyzing the effect of business changes using Pega Scenario Planner.
Myco, a telco, has recently implemented a project in which data plan offers are presented to qualified customers. Myco wants to understand the impact to revenue if the business introduces a new data plan offer. As a Decisioning Consultant, which simulation do you run to meet the requirement?
Understanding the Requirement:
Myco wants to understand the impact on revenue if a new data plan offer is introduced.
This involves simulating the potential effects of adding a new offer to the existing strategy.
Pega Scenario Planner:
Scenario Planner is used to simulate 'what-if' scenarios to forecast results and understand the impact of changes to the Next-Best-Action Designer configuration.
It allows businesses to compare the effects of different strategies and adjust levers to align with business objectives.
Running the Simulation:
Create and run an audience simulation with the new data plan offer included.
Use Scenario Planner to compare the projected reach, accepts, and value capture with and without the new offer.
Steps to Use Scenario Planner:
Log in to the Pega Customer Decision Hub portal.
Navigate to Discovery -> Scenario Planner.
Create a new simulation, including the new data plan offer.
Run the simulation and compare the results to understand the impact on revenue.
Verification from Pega Documentation:
The Pega Customer Decision Hub User Guide explains how to use Scenario Planner to simulate business changes and understand their impact.
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