Pegasystems Exam PEGACPDC88V1 Topic 4 Question 11 Discussion

Actual exam question for Pegasystems's PEGACPDC88V1 exam

Question #: 11
Topic #: 4

U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region of the country. They want to advertise this offer on their website by using a banner, targeting the customers who live in that area.

What do you configure in Next-Best-Action Designer to implement this requirement?

AA customer segment

BAn audience

CA prioritization formula

DApplicability rules

Show Suggested Answer

Suggested Answer: A

Next-Best-Action is a type of decision that involves selecting and prioritizing the most appropriate proposition for each customer at any given moment. Next-Best-Action can be applied to decisions that require customer-centricity, personalization, and contextualization. Determining if a borrower gets a loan is an example of such a decision, as it depends on the customer's attributes, behaviors, preferences, and needs. The other options are examples of decisions that are not related to customer interactions, but rather to operational or analytical processes. Verified Reference: [Pega Decisioning Consultant | Pega Academy]

by Alyce at Dec 09, 2023, 11:27 PM

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Domonique

6 days ago

I think we should configure an audience in Next-Best-Action Designer.

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