The analyst used __________ to quantify the value of intangible assets. The analyst estimated the current cost required for the company to recreate its current level of customer awareness, brand recognition and consumer loyalty.
I agree with Julianna. The recreation cost method is the best fit for this scenario. It's a direct way to assess the value of those important intangible assets.
The recreation cost method seems like the most logical choice here. It allows the analyst to quantify the value of the intangible assets by estimating the current cost required to recreate the company's current level of customer awareness, brand recognition, and consumer loyalty.
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