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Microsoft MB-220 Exam Questions
- Microsoft Dynamics 365 Certifications
- Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate Certifications
- Topic 1: Configure marketing applications: This section covers configuring marketing tools within Dynamics 365 setup and optimizing their functionality.
- Topic 2: Manage segments and lists: This section is about organizing specific audiences to run efficient marketing campaigns.
- Topic 3: Create and manage marketing forms and pages: This section details the design of online pages and forms to effectively engage customers and increase leads.
- Topic 4: Manage leads, contacts, and accounts: After attaining leads, this section addresses building strong relations with clients through data related to lead generation, management of contacts, and organization of accounts.
- Topic 5: Create and manage marketing email messages: This section is about managing and writing emails to enhance the effectiveness of campaigns.
- Topic 6: Manage customer journeys: This section focuses on administering communication with customers to improve engagement and meaningful insights.
- Topic 7: Manage events and webinars: This section is about planning, supporting, and executing online or physical webinars to achieve marketing goals.
- Topic 8: Configure Dynamics 365 Customer Voice: The section covers configuring the Dynamics 365 environment for Customer Voice that allows collecting their feedback and valuable insights.
Free Microsoft MB-220 Exam Actual Questions
Note: Premium Questions for MB-220 were last updated On Dec. 08, 2024 (see below)
You are deploying Dynamics 365 Customer Insights - Journeys. You need to update the settings within the preference center. What is available for configuration in the preference center?
Your marketing department works with an audience acquisition firm to invite attendees to marketing webinars.
The audience acquisition firm displays statistics related to attendees on a dashboard on its partner portal. The Chief Marketing Officer for your company asks you to add a link to this dashboard directly to the navigation for your Dynamics 365 Customer Insights - Journeys app.
You need to select the appropriate subarea content type
Which subarea content type should you select in the sitemap?
You work for a non-profit organization where donations are registered and managed within the same Microsoft Power Apps environment where Dynamics 365 Customer Insights - Journeys is enabled and used. The donation table has a direct link to a contact record. When people cancel a donation, a reason is added through an option list.
When a donation is cancelled and becomes deactivated, the donation team wants to trigger a real-time journey to send a confirmation and call-to-action for a single donation. To accomplish this, you work with the donation team and create the journey and a Microsoft Dataverse trigger for the donation table. However, there are some cancellation reasons that are NOT applicable and should NOT be included in the journey.
You need to ensure that certain cancellation reasons are excluded and do NOT start a customer journey.
What should you do?
Your organization is launching a new brand and product line named Fourth Coffee.
As part of the launch strategy, the marketing team is planning a large event. The team wants to send email invitations using launch@fourthcoffee.com as the From email address.
You need to set up the domain authentication for the new brand.
Which domain should you set up?
You are creating a real-time customer journey that sends SMS messages to customers asking customers to either confirm scheduled service appointments or request a reschedule.
Your SMS message includes "CONFIRM" and "RESCHEDULE" as the only two configured keywords.
The automated text message keyword flow you created is shown in the following exhibit.
You need to verify that the keyword flow will be able to handle potential customer replies correctly. Which two customer replies will follow the "CONFIRM" branch? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.
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