But wait, what about 'Predictions'? Isn't that a key feature of a customer insights tool, to help you predict relationships and trends in the data? That could be really useful for the organization.
I'm not so sure about that. 'Activities' also seems like it could be a good fit, since it's about tracking customer actions and events. That seems crucial for understanding customer behavior.
Okay, let's take a look at the options. I think 'Exports' sounds like the best fit - it allows you to bring in data from external sources, which seems important for a customer insights tool.
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