Marketo Exam MCE Topic 8 Question 76 Discussion

Actual exam question for Marketo's MCE exam

Question #: 76
Topic #: 8

[All MCE Questions]

Which type of score should sales look at to identify purchasing authority?

ADemographic

BEngagement

CAccount

DBehavioral

Show Suggested Answer

Suggested Answer: A

https://go.marketo.com/rs/561-HYG-937/images/Marketo-Lead-Scoring.pdf

by Eugene at Sep 17, 2024, 03:09 PM

Limited Time Offer

25%

Off

Get Premium MCE Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Desire

1 months ago

Account, obviously. Duh. How else are you gonna know who's got the big bucks to throw around? Follow the money, people!

upvoted 0 times

...

Yesenia

1 months ago

Hmm, tough one. I'd say Behavioral, but I'm probably just gonna guess and hope for the best. That's the secret to acing these exams, right?

upvoted 0 times

...

Yun

1 months ago

Behavioral, for sure. I mean, who cares about their demographic or account info? What matters is how they're actually using the product.

upvoted 0 times

...

Shaun

1 months ago

I'm gonna have to go with C) Account. That just makes the most sense to me. Gotta look at the big picture, you know?

upvoted 0 times

...

Gabriele

1 months ago

I'm pretty sure it's Engagement. That score tells you how engaged the customer is with the brand, which is a good indicator of purchasing power.

upvoted 0 times

Gracie

21 days ago

I agree with you, it's Engagement. That score is a good indicator of how interested the customer is in making a purchase.

upvoted 0 times

...

Amalia

27 days ago

I believe it's Account. Looking at the account score can give insight into the customer's purchasing power.

upvoted 0 times

...

Tiffiny

29 days ago

I think it's Behavioral. That score shows how the customer behaves, which can indicate their purchasing authority.

upvoted 0 times

...

Gerald

1 months ago

Nah, man. It's gotta be Account. That's the one that looks at the customer's overall relationship with the company.

upvoted 0 times

Chantell

10 days ago

Yeah, I agree with you. Account seems like the most relevant score to identify purchasing authority.

upvoted 0 times

...

Mammie

11 days ago

Actually, I think it's Account. It looks at the customer's overall relationship with the company.

upvoted 0 times

...

Dortha

18 days ago

I disagree, I believe it's Engagement. That measures how involved the customer is with the company.

upvoted 0 times

...

Anjelica

28 days ago

I think it's Behavioral. That shows how the customer interacts with the company.

upvoted 0 times

...

Evelynn

2 months ago

But wouldn't account score also be important to see the overall relationship with the company?

upvoted 0 times

...

Nicolette

2 months ago

I agree with Hermila, behavioral score shows actual actions taken by potential buyers.

upvoted 0 times

...

Ilene

2 months ago

I think it's definitely Behavioral. That's the one that shows how the customer interacts with the product, right?

upvoted 0 times

Karon

1 months ago

Yeah, that's the one that shows how the customer interacts with the product.

upvoted 0 times

...

Phuong

2 months ago

I think it's definitely Behavioral.

upvoted 0 times

...

Hermila

2 months ago

I think sales should look at behavioral score.

upvoted 0 times

...