Marketo Exam MCE Topic 8 Question 76 Discussion

Actual exam question for Marketo's MCE exam

Question #: 76
Topic #: 8

[All MCE Questions]

Which type of score should sales look at to identify purchasing authority?

ADemographic

BEngagement

CAccount

DBehavioral

Show Suggested Answer

Suggested Answer: A

https://go.marketo.com/rs/561-HYG-937/images/Marketo-Lead-Scoring.pdf

by Eugene at Sep 17, 2024, 03:09 PM

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Desire

5 months ago

Account, obviously. Duh. How else are you gonna know who's got the big bucks to throw around? Follow the money, people!

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Yesenia

5 months ago

Hmm, tough one. I'd say Behavioral, but I'm probably just gonna guess and hope for the best. That's the secret to acing these exams, right?

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Leontine

4 months ago

D) Behavioral

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Earleen

4 months ago

C) Account

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Chi

4 months ago

B) Engagement

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Phung

4 months ago

A) Demographic

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Yun

5 months ago

Behavioral, for sure. I mean, who cares about their demographic or account info? What matters is how they're actually using the product.

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Shaun

6 months ago

I'm gonna have to go with C) Account. That just makes the most sense to me. Gotta look at the big picture, you know?

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Gabriele

6 months ago

I'm pretty sure it's Engagement. That score tells you how engaged the customer is with the brand, which is a good indicator of purchasing power.

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Gracie

5 months ago

I agree with you, it's Engagement. That score is a good indicator of how interested the customer is in making a purchase.

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Amalia

5 months ago

I believe it's Account. Looking at the account score can give insight into the customer's purchasing power.

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Tiffiny

5 months ago

I think it's Behavioral. That score shows how the customer behaves, which can indicate their purchasing authority.

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Gerald

6 months ago

Nah, man. It's gotta be Account. That's the one that looks at the customer's overall relationship with the company.

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Chantell

5 months ago

Yeah, I agree with you. Account seems like the most relevant score to identify purchasing authority.

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Mammie

5 months ago

Actually, I think it's Account. It looks at the customer's overall relationship with the company.

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Dortha

5 months ago

I disagree, I believe it's Engagement. That measures how involved the customer is with the company.

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Anjelica

5 months ago

I think it's Behavioral. That shows how the customer interacts with the company.

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Evelynn

6 months ago

But wouldn't account score also be important to see the overall relationship with the company?

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Nicolette

6 months ago

I agree with Hermila, behavioral score shows actual actions taken by potential buyers.

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Ilene

6 months ago

I think it's definitely Behavioral. That's the one that shows how the customer interacts with the product, right?

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Karon

6 months ago

Yeah, that's the one that shows how the customer interacts with the product.

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Phuong

6 months ago

I think it's definitely Behavioral.

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Hermila

6 months ago

I think sales should look at behavioral score.

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