Marketo Exam MCE Topic 7 Question 83 Discussion

Actual exam question for Marketo's MCE exam

Question #: 83
Topic #: 7

[All MCE Questions]

What is the purpose of a default value in a token?

ATo display values like current Date/Time

BTo show a value if a lead's referenced field is empty

CTo refer to the name or description of a program

DTo create custom variables at the Campaign Folder or Program level

Show Suggested Answer

Suggested Answer: C

https://docs.marketo.com/display/public/DOCS/Tokens+Overview

by Karima at Feb 11, 2025, 09:30 PM

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Nichelle

29 days ago

I believe default values in tokens are important for maintaining consistency in data display, especially in marketing campaigns.

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Jarod

1 months ago

I agree with Tammara. It helps in ensuring that there is always a value displayed, even if the referenced field is empty.

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Odette

1 months ago

Haha, this question is a piece of cake! Everyone knows the default value is for displaying the current date and time. How else would I make my emails look so professional?

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1 months ago

The default value in a token is definitely for displaying values like current Date/Time. It's so handy for keeping my emails and landing pages up-to-date!

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Kiley

20 days ago

User 2

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Carli

1 months ago

User 1

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Coletta

1 months ago

I think the purpose of a default value is to show a value if a lead's referenced field is empty. That way, I don't have to worry about blank spots in my campaigns.

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