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Marketo Exam MCE Topic 7 Question 66 Discussion

Actual exam question for Marketo's Marketo Certified Expert Exam exam
Question #: 66
Topic #: 7
[All Marketo Certified Expert Exam Questions]

What is the purpose of a default value in a token?

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Suggested Answer: C

https://docs.marketo.com/display/public/DOCS/Tokens+Overview

by Benton at Jun 23, 2024, 07:40 PM

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Samira
29 days ago
B) To show a value if a lead's referenced field is empty - Yup, that's the one! Default values are the perfect fallback when data is missing.
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Melissa
13 days ago
B) To show a value if a lead's referenced field is empty
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Casie
14 days ago
A) To display values like current Date/Time
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Rosenda
1 months ago
C) To refer to the name or description of a program - Haha, that's just silly. Default values are all about filling in the blanks, not program descriptions!
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Vonda
1 months ago
D) To create custom variables at the Campaign Folder or Program level - Hmm, not quite. Default values are more for populating fields, not creating variables.
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Curtis
3 days ago
B) To show a value if a lead's referenced field is empty - That's correct, default values help in filling empty fields.
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Josphine
19 days ago
A) To display values like current Date/Time - Default values can be used for that.
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Gwenn
1 months ago
A) To display values like current Date/Time - Nah, that's not the purpose of a default value. Try again.
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Junita
23 days ago
D) To create custom variables at the Campaign Folder or Program level
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Junita
1 months ago
B) To show a value if a lead's referenced field is empty
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King
2 months ago
I think default values can also be used to streamline processes and save time by automatically populating certain fields.
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Krissy
2 months ago
I believe default values in tokens are also used to personalize content and make it more relevant to the recipient.
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Laura
2 months ago
B) To show a value if a lead's referenced field is empty - Bingo! That's exactly what a default value is for.
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Olive
1 months ago
B) To display values like current Date/Time
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Franchesca
2 months ago
C) To refer to the name or description of a program
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Francoise
2 months ago
A) To show a value if a lead's referenced field is empty
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Rosendo
2 months ago
B) To show a value if a lead's referenced field is empty
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Kallie
2 months ago
A) To display values like current Date/Time
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Callie
2 months ago
I agree with Casey. It helps ensure that there is always a value displayed, even if the original field is empty.
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Casey
2 months ago
I think the purpose of a default value in a token is to show a value if a lead's referenced field is empty.
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