Marketo Exam MCE Topic 2 Question 75 Discussion

Actual exam question for Marketo's MCE exam

Question #: 75
Topic #: 2

[All MCE Questions]

In which two ways can a marketer avoid a spamtrap? (Choose two.)

AEstablish a direct Opt-in process for all leads

BEmail leads who have been inactive for more than 6 months

CPurge the database of inactive leads

DPurchase lists from data vendors

Show Suggested Answer

Suggested Answer: A, C

https://nation.marketo.com/t5/Knowledgebase/What-is-a-spamtrap-and-why-do-they-matter/ta-p/248282

by Gladis at Sep 18, 2024, 05:33 PM

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Franklyn

5 months ago

A and C, all the way! Opt-in and purging the database - the dynamic duo of spamtrap avoidance. Gotta love it.

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Tenesha

4 months ago

Definitely! Opt-in and purging are key to avoiding spamtraps.

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Bea

5 months ago

C) Purge the database of inactive leads

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Shannan

5 months ago

A) Establish a direct Opt-in process for all leads

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Kattie

6 months ago

Ha! Emailing inactive leads for more than 6 months? That's like sending a message straight to the spam folder. Option B is a big no-no.

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Corrina

5 months ago

D) Purchase lists from data vendors

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Quinn

5 months ago

Yeah, Option B is definitely not the way to go.

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Bonita

5 months ago

C) Purge the database of inactive leads

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Felix

5 months ago

A) Establish a direct Opt-in process for all leads

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France

6 months ago

D? Really? Purchasing lists from data vendors is just asking for trouble. That's a surefire way to end up in a spamtrap, no doubt about it.

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Lakeesha

5 months ago

C) Purge the database of inactive leads

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Janet

5 months ago

Agreed, purchasing lists from data vendors is a bad idea

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Regenia

6 months ago

A) Establish a direct Opt-in process for all leads

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Ma

6 months ago

Hmm, I'm not so sure about C. Purging inactive leads doesn't seem like the best approach. Wouldn't it be better to re-engage them instead?

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Leslee

6 months ago

Option A is definitely the way to go. Establishing a clear opt-in process is crucial to avoid those pesky spamtraps!

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Sue

5 months ago

B) Email leads who have been inactive for more than 6 months

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Alayna

6 months ago

Yes, having a clear opt-in process and regularly cleaning out inactive leads is key to avoiding spamtraps.

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Bettina

6 months ago

A) Establish a direct Opt-in process for all leads

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Annabelle

6 months ago

C) Purge the database of inactive leads

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Gilberto

6 months ago

I think avoiding spamtraps is important to maintain a good sender reputation.

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Elza

6 months ago

C) Purge the database of inactive leads

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Gilberto

6 months ago

A) Establish a direct Opt-in process for all leads

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