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Marketo Exam MCE Topic 12 Question 74 Discussion

Actual exam question for Marketo's MCE exam
Question #: 74
Topic #: 12
[All MCE Questions]

A marketer is creating an autoresponder email to send a link to a piece of content.

What is an incorrect use of a token?

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Suggested Answer: B

by Micah at Sep 13, 2024, 07:46 PM

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Stevie
3 months ago
Hmm, that's a good point. I see where you're coming from.
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Susana
3 months ago
I disagree, I believe the incorrect use of a token is A, because a text token should not be used for an image link.
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Fernanda
3 months ago
Ooh, a styled rich text token for the subject line? Now we're talking! That's like putting a cherry on top of an already delicious sundae. I bet the marketing team would be thrilled with that one.
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Stevie
3 months ago
I think the incorrect use of a token is D, because the subject line should not be styled.
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Olive
3 months ago
A lead token for the lead's first name? Sounds like someone's trying to get a little too fancy. Let's stick to the basics and keep things simple, shall we?
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Shoshana
2 months ago
D) A styled rich text token for the subject line.
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Viki
2 months ago
C) A lead token for the lead's first name
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Lauran
2 months ago
B) A text token for the link to the content
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Georgene
3 months ago
A) A text token for the link to a displayed image
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Dulce
3 months ago
Hmm, I think option B is the way to go. Using a text token for the link to the content seems like the most straightforward and sensible approach. Gotta love it when the right answer is also the simplest one.
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Alana
2 months ago
Option C seems unnecessary, a lead token for the lead's first name might not be relevant in this case.
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Na
2 months ago
I think option D is incorrect, a styled rich text token for the subject line doesn't make sense.
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Nelida
2 months ago
Using a lead token for the lead's first name would personalize the email even more.
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Ashlyn
2 months ago
Definitely, keeping it simple with a text token for the link makes it easy to manage.
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Hui
3 months ago
Yeah, using a text token for the link to the content is clear and effective.
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Lynna
3 months ago
I agree, option B is the best choice for the link to the content.
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Dottie
3 months ago
I agree, option B is definitely the correct choice.
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Cecil
3 months ago
A text token for the link to a displayed image? Really? That's just asking for trouble. This exam is testing our understanding of the basics, not our ability to create a disaster zone.
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Ludivina
3 months ago
C) A lead token for the lead's first name
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Twila
3 months ago
A) A text token for the link to a displayed image
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